roadtrip thoughts (what sushi has to do with marketing)
currently on our roadtrip & saw this sushi place in santa cruz, CA i thought βthat looks cute, and i love sushi!β then i saw they also serve coffee and bobaβ¦ suddenly i was suspicious π and trusted the sushi WAY LESS INTERESTING! i thought about whyβ¦ well imagine if i ask u out to sushi for dinnerβ¦ then imagine i tell u itβs a spot that serves sushi, burgers, thai food, and Crepes!!! wouldnβt u be suspicious? the best sushi joints serve sushi the best burger joints serve burgers the best crepe places serve crepes trying to throw it all together hurts trust in ur product but this is how many of u are trying to market ur coaching practices trying to do it all trying to be everything to everyone and nowβ¦ weβre suspicious & donβt trust the service bc u arenβt positioning urself as an expert in the one thingβ¦ sushi experts focus on sushi burger experts focus on burgers etc when i helped @Julija Lemenaite find her thing, she went from 0 to 5 clients within ONE WEEK of implementing the new offer and messaging we came up with. She has since gone part time, hired team members, and is a vendor for huge conferences for her ideal clients (EDM producers) when i did this with @Shannon Sullivan , she started a local community meetup group bringing people together around her thing (running!) and now has several paid clients when i helped @Roxy Fink with this, she exploded her practice in 6 months and has officially quit her nursing job and went full time in her biz when i helped @Sydney Rinderknecht find her thing, she almost immediately signed her first few paying clients into a new group program she created i could go on and onβ¦ point isβ¦ if you arenβt selling ur packages look at the packaging of the service are u trying to serve sushi, burgers, thai food, and crepes? or are u clear in the thing that is UR thing? drop in the commentsπ