This is not a yearly goal. This is not a vague intention floating out there with no deadline. We are stepping into a focused twelve-week season together. You can choose a business goal or a personal one, but either way, we are narrowing in, getting specific, and executing with intention. Twelve clear weeks. One defined season. And if we stay disciplined, we will accomplish more in these three months than most people do in an entire year. Here is exactly how this will work. 🗓 Week 0: Reset + Setup Feb 16 to Feb 22 This is our pre-work week. We do not rush into execution. We will get it clear first. 📍 Kickoff Call: Tuesday, Feb 17 at 10 -11:00 am MST On this call, we will create a clear vision for your twelve-week season, learn how and why the 12 Week Year works, and begin crafting our goals and tactics together. You will then have the rest of the week to refine. 📍 Goal Feedback Session: Friday, Feb 21, 9:30-10:15 am MST By this day, you will have 1 to 3 goals and 2 to 4 weekly tactics written and posted. We will tighten them before we begin. Then we start. 🚀 Week 1 begins Monday, Feb 23 From that point forward, we move into execution mode. 🔁 Every Monday starting Feb 23 is your WAM WAM stands for Weekly Accountability Meeting. Each week you will: • Calculate your execution score • Compare planned vs executed • Identify one adjustment if needed • Recommit for the next seven days Your target is 80-85% execution. Not perfection. Instead, consistency. You can post your WAM as: 🎥 90-second video 🎙 Short audio ✍️ Written post ***Post your WAM on this Padlet. Comment on others and cheer them on. https://padlet.com/BurnBrightNotOut/12WeekYearWAM Premium members can also drop into the live Monday WAM session and monthly Masterminds for deeper accountability (free to all for 7 days) 📊 You track weekly

we are taking action together. There is something powerful about deciding that this season matters. That these twelve weeks count. That we are showing up for real progress, side by side. This kind of focused energy in a room full of action takers? It is priceless. Truly. I already know it is going to stretch us all in the best way. Thank you for being here and for going all in. So tell me… what feels important to you right now? What do you want to complete, move forward, or finally finish in the next twelve weeks? *FYI - More info soon (all are welcome)

This morning, I was at my desk with my planner open, coffee next to me, answering messages and moving little pieces around, and for a moment, I felt productive. But underneath that feeling was something quieter and more honest. I was working, but I wasn't moving the one thing that truly matters for the next season. And that is the real problem we are solving. Not laziness. Not lack of ambition. Not that we need another system. It is drift. We are capable. We are disciplined. We care deeply. But without clarity, we spread our energy across too many things and slowly lose confidence in our own follow-through. So before we jump into our 12 Week Year, we are slowing down on purpose. I created a short, podcast-style audio based on the official ideas from The 12 Week Year by Brian Moran and layered them with my Burn Bright, Not Out strategies. I built it in NotebookLM, and honestly, I am so excited about how it turned out. This podcast gives you a clear overview of what the 12 Week Year actually is and why we are choosing to do it together right now. It explains the heart of it. The shift in thinking. The reason a twelve-week season creates clarity in a way a twelve-month goal often cannot. It is simple, grounded, and easy to listen to while walking or driving. It will help you understand what we are building before we officially kick off. And I am pairing it with this Gentle Reset. Before we talk about goals, tactics, or execution, we pause. We acknowledge something that went well. We honor the effort we gave. We notice what we learned about ourselves. We release what we no longer need to carry. And we choose how we want to feel as we begin again. That is how we build self-trust. That is how we move forward without burning out. So today, just press play. Let it wash over you. Let it spark something. Let it clarify something. I truly cannot wait to build this 12 Week Year with you. Kickoff is Tuesday, February 17, at 12 PM EST. We are doing this intentionally, together.