What a week, fam. Here is everything we covered on Episode 7 of the Monthly Creative Academy show.
๐ We hit a big milestone live on the call
- We jumped into the top 10,000 Skool communities during the show, moving from around 13,800 to rank 9,740 by the end of the call.
- All organic. All with just 29 members. We are one member away from 30.
- Shoutout to Sarah, our top contributor on the all-time leaderboard. The leaderboard now has level names, and we are planning prizes (1-on-1 coaching, virtual producer sessions) once we hit 100 members.
๐ง Content OS recap
- Our first live Content OS workshop happened the day before. The replay is pinned in the community.
- You can duplicate the Content OS straight into your own Notion from the Classroom.
- It is built for one thing: message clarity. Simple over fancy.
- The video on our About page (script plus motion graphics) was made entirely with the Content OS. No keyframes. No manual editing.
- Next step after setup is the 3-day content challenge.
๐ Organic example: "Juan Direction" (Tigran Landscaping)
- A local landscaping team became social media stars with imperfect, relatable content.
- The formula: POV-style on-screen text plus action happening. One shoot gives you 3 pieces (BTS, final result, and the BTS of the BTS).
- They landed brand deals with Hyundai and trips to Disneyland and the World Cup, all from top-of-funnel content.
- Their business page runs the hire-us content with high-quality results, proving they deliver.
- Big takeaway: attention is just the start. You have to deliver on it. Shot on a phone in natural light. Story and on-screen text matter more than gear. Keep it genuine to you.
๐ฐ Ads talk
- Best move: turn your organic winners into ads. Do not treat organic and paid as two separate worlds.
- Paid ads are not linear. Leads cluster in ways you cannot predict day to day.
- "Judging an ad after one day is like judging a workout plan after one gym session."
- A full campaign layers content across the funnel: entertainment, then category education, then before-and-after, then a direct call to action.
- High cost per customer? Find the bottleneck: ad copy, landing page, checkout, or lead capture.
- Hooks 101 (50 hook formulas) is in the Classroom. It works for organic, ads, emails, and blogs. Duplicate it and let Notion AI rewrite the examples in your brand voice.
๐ Client win: 1879 (Sealy, TX)
- 500,000 views on Meta in about 10 weeks.
- Sold 998 tickets to their soft opening in 4 days, with most nights selling out before opening.
- That is about 13% of the whole town buying tickets.
๐ค Notion AI demo
- Esai showed how to generate YouTube keywords from a personal playbook using the Notion AI chat.
- Big tip: personalize your AI assistant with custom instructions (name, role, style, boundaries, memory rules).
- Use the voice input button to talk through ideas. Attach your playbook and brand voice guide for context.
- Motion graphics workflow in Premiere Pro: hand the AI a script, get animated slides (horizontal and vertical), no keyframing needed.
- Notion Business includes around 10 AI images a day. Every classroom image came from the Content OS.
๐ฅ Mindset: win in the micro
- Every big win is built in the small daily reps. Habits compound like investing or fitness.
- Mr. Beast, Gary Vee, and the Hormozis all won by doing boring, consistent work over time.
- "Losing is guaranteed if you stop."
- For anyone posting their first piece: make it imperfect on purpose. If it does not feel a little cringy, it is too polished.
See you next week. Keep posting. ๐ช