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7d •
Missed Ep 25? We built the brain. Here’s your homework.
Today kicked off the series. Over six Tuesdays we’re building your AI social media manager one hire at a time, and none of the hires work without the brain. So that’s where we started. Quick numbers first. Since October 5, my AI manager has put out 36 videos across 7 placements each. That’s 252 placements from two filming sessions. My YouTube got almost 13,000 views in the last 28 days, and my newest short got watched more than twice through, on average. I only picked up 23 subscribers, which is about 10% growth. Views come first. Followers and buyers come next. Melissa put it best: you’re the songwriter and AI is the singer. Most people ask AI to write the song, then get upset that it’s the wrong song. The brain is 3 docs, and every hire reads them before it does anything: 1. Brand Discovery is the interview: your offer, your buyer in their own words, your proof, and why you started. Talk it out loud for 15 to 20 minutes. Out loud catches your real voice and the stories you’d never type. 2. Brand Voice Guide is how you sound: the words you use, the words you’d never say, how you open and close. 3. Database of Truth holds your real numbers, prices and results. If it’s not in there, the AI doesn’t say it. Then commit to one offer. Melissa’s line: the surest way to stay broke is to stay undecided. Skip the brain and your posts sound like everyone else’s, because they are. Ask for a hook with no brain and you get “Here are 5 tips to stay consistent!” With the brain you get “Two weeks before I started, my YouTube got 25 views. The last 28 days? 12,981.” Lab & Truck. A post earns ad money three ways: retention, saves and shares, and buyer comments or DMs. My 212% short passed retention but got 5 likes and no comments, and I realized it had no call to action. So I’m remaking it with one. And when people ask questions you’ve already answered, don’t get annoyed. A question is someone saying “I’m interested, tell me more.” When a post sounds off, look upstream. If it sounds generic, the brain is missing your customer’s words and your proof. If it sounds like everyone else, your voice guide is thin. Fix the brain, not the post.
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Mar 8 •
👋 INTRODUCE YOURSELF
Comment below: 1. Name + city 2. What your business does (or what you're building) 3. Your #1 content bottleneck right now (ideas, scripts, filming, posting, or ads?) Esai, Melissa, or one of our team members will reply to you personally. This isn't a vanity post. Your answers here shape what we build next inside the community. We read every single one. Welcome in. 🙌
6h •
Live now: train AI on your brand voice (Hire 01, the Strategist)
We’re live. Today we build Hire 01, the Strategist, and it’s the one every other hire reads from. Last week you did your Brand Discovery. Today we turn it into the brain: your Brand Voice Guide, your Database of Truth and your One Offer, all written from your own words. You won’t retype your business. One prompt does it. What we’re covering: 1. Prompt 1, which fills all three docs from your Brand Discovery 2. How to check what the AI wrote, because it will happily write something that sounds great and isn’t true 3. Picking one offer and one ask (the hard part) 4. Prompt 2: the Strategist plans your 5 post ideas for the week. Next Tuesday they become your 5 scripts. 5. Hot seat: we read a member’s brain live No Brand Discovery yet? Come anyway. You’ll know exactly what to do when we’re done. Join from the Calendar tab. The replay goes in the Classroom.
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8h •
If it's not in there, my AI doesn't say it
The #1 mistake I see with AI content? Letting it guess. When your AI doesn't know a real number, it doesn't stop. It fills the gap with something that sounds right. Then a buyer asks one follow-up question, and the post falls apart. So my AI has one rule: if it's not in my Database of Truth, don't say it. That's the third doc in the brain. It holds real numbers, results, prices, customer stories and what people actually said. Here's how strict it is. Last week I posted about a restaurant client, and the post didn't use their name. Not because anyone forgot. My notes say that name stays out of public posts for now, so my AI wrote "a restaurant and pub in Texas" instead. I didn't have to catch it. Do the work one time, update it now and then, and every post after it pulls from real life instead of a guess. Try this today: open your Database of Truth and add five real things, with a date next to each. A result, a number, a before and after, a price, or something a customer said in their own words. Tomorrow I'll show you the fix I use when my AI still gets something wrong. What's one number from your business your AI should know by heart? P.S. In today's live workshop I'm building your first hire with you: the Strategist. It reads this doc before it does anything. Come build yours live.
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1d •
Talk it, don't type it: the 20-minute way to give your AI a brain
On Friday I asked you to check what your AI really knows about you. If the answer was thin, this is how I fill it. I call it Talk It, Don't Type It. Inside the Content OS there's an exercise called Brand Discovery. It asks about your offer, your buyer, your results, your proof and your story. You can type your answers, but expect that to take about an hour. Or you can talk them out loud in 15 to 20 minutes. Talking wins, and not just because it's faster. When you talk, you sound like you. The pauses, the way you start a thought, even the frustration when you get to why you started the business. Typing cleans all of that out, and that's the stuff that makes you different from everyone else. A big part of my own voice guide came from what I actually said out loud on this show, not from what I sat down and typed. Try this today: put 20 minutes on your calendar before tomorrow's live build. Open Brand Discovery in the Content OS from the classroom, hit record on a Notion AI meeting note (a voice memo works too), and answer the questions out loud. Don't edit yourself. Messy is the point. Tomorrow I'll show you the one doc that stops your AI from making things up. Which Brand Discovery question will be the hardest for you to answer out loud?
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