19d • General discussion 💬
Posting more is just talking louder in the same room
The moment I realized I was talking louder in the same room.
I had good long-form videos on my YouTube channel. Real teaching. Booked calls, ad math, the stuff I use every day. Each one got somewhere between 7 and 42 views.
My first instinct was the one most owners have. Post more. Post more often. Try harder.
But more videos in the same place is like walking into a quiet room and talking louder. The people who need you aren't in that room. They're in the next one over, scrolling a different app.
I call it The Same Room. Your work isn't bad. It just only lives in one place, so only the people already standing there ever see it.
An HVAC owner said it to me plainly on a call: "You can't be everywhere at once." He's right. You can't. Your content can.
Try this today: write down every place your last 5 posts went. If the list has one app on it, you just found the room you're stuck in.
Tomorrow I'll show you why a small market makes this matter more, not less.
How many places did your last post actually go?
Your calendar is the only metric that matters. — Esai
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Posting more is just talking louder in the same room
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