🎙️ MCA #001 is live — Content, Ads & AI (Episode 1 Recording)

Esai Salinas

May 12 (edited) • Announcements 📢

We just wrapped the first-ever Monthly Creative Academy live show. Recording is in the classroom now.

⏩ Skip the intro banter and start at 9:12 — that's where the actual show begins.

Here's what's inside 👇

🟦 Organic Content

The hook we tested this week that 3x'd our usual engagement ("Here's what happened when we…")

Spotlight: Grant Harding, the pharmacist creator who opens every video with "I'm a licensed pharmacist in 4 states" — why ruthless consistency beats production quality every time

The "total addressable market" idea that explains why niching down still wins

🟩 Paid Advertising

Behind the scenes of our current Lab & Truck ad campaign (carousel + video split tests)
Spotlight: IM8 Health's $0 to $100M in 12 months ad teardown — the gut health UGC ad running 1,300+ variations right now
Why your paid ads need to be more direct than your organic

🟪 AI Workflows

Our Canva + ChatGPT graphic template hack (45 minutes to build, then 10+ variations in minutes)
Why most YouTube AI tutorials are useless and what to do instead
The rule we live by: AI needs the same level of input as training a new hire

Plus:

Quick client win 👉 1879 hit 170K+ organic views, 1,500+ followers, and 600+ email subs in 28 days
Team intros from Esai, Melissa, Michelle, and Charlie
What's shipping next: Content OS (this week) and the AI Script Agent (right after)

👀 Watch the replay in the classroom → Tap Here

🔥 Want to be on the next Hot Seat? Drop a comment with what you want audited (your IG, YouTube, or ads), and we'll feature 1–2 members on next week's show.

1:31:47

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🎙️ MCA #001 is live — Content, Ads & AI (Episode 1 Recording)