Howdy y'all. I just pushed a round of updates to the Content OS, and I recorded a walkthrough so you can see exactly what changed. Here's the short version. 🎯 Setup Your Brand is now numbered No more guessing where to start. The steps are laid out in order, so you just work top to bottom. 🎤 Brand Discovery got deeper I rewrote the questions to pull better answers out of you. That one exercise fills out three documents at once: your Database of Truth, your One Offer, and your Brand Voice Guide. Do it out loud. Hit "start transcribing" and talk. When we type, we clean ourselves up and lose our real voice. When we talk, the AI hears your cadence and the words you actually use. I say "howdy" and "y'all," so my content should reflect, howdy and y'all. That's the whole point. Plan for 30 to 40 minutes if you've been in business a while, 10 to 20 if you're newer. When you're done, copy the prompt at the bottom, paste it to your AI assistant, and it fills in your diagnosis, brand voice guide, database of truth, audience bank, and the details of your One Offer. If something's missing, it'll ask you for it. 🤖 More AI models inside the OS Opus, Fable 5, GPT, Kimi K, Grok, Gemini, plus the older ones. There's an Auto mode that picks the best model for the job. No separate ChatGPT or Claude subscription needed. I stay on the newest Opus for most things. 📅 Content blocks auto-build Open a new block in the content calendar and you get hook variations, the script, a CTA pulled from your One Offer, a B-roll shot list, and your caption. All of it runs off your brand voice and database of truth. You still need to manually review and edit. AI gets you 80 to 90% there, and the last 10% are the handful of words you change to make it sound like you. 🖼️ One reminder on Brand Assets Upload the real files. Actual logos, actual headshots, actual photos of you. The image and carousel generation results get way better when it has real material to work from. Accelerator folks: your prebuilt agents, skills library, and YouTube playbooks are ready to duplicate in. More on that soon.

Six of the eight Content Foundations lessons are now live in the Classroom, under Start Here. That is the entire first half of the system, in order: 1. What you are actually building, and why more posting has not fixed it 2. Your one offer, one page, one call to action 3. Whether your offer is ready for strangers yet 4. Where your audience already is, so you stop starting from zero 5. Scriptwriting. Writing a script for one person instead of "my audience" 6. Production. Filming and editing in 3 simple steps. 7. Coming Soon. 8. Coming Soon. Lesson 6 is the one I would not skip. I film a real piece start to finish, on screen. The script comes out of the Content OS, goes into the teleprompter, gets filmed, edited, captioned, and posted. Nothing hidden, including the awkward parts. Watch them in order. Each one hands you something the next one needs. If you jump straight to Lesson 6 you will be filming a script you have not written yet. If you have not unlocked the Content OS, that takes 5 likes in the community. Introduce yourself and share what you are working on, and it opens up. What is coming 📢 Lesson 7 is distribution. Where your content goes, what each placement is actually responsible for, and how paid advertising fits in. Lesson 8 closes it out. You find your one bottleneck and what it takes to remove it. Start at Lesson 1 today. Even if you have been making content for years, Lesson 2 is where most people find the thing that has quietly been costing them.

It has been an exciting month here in the Academy. We've had over 144 new members take part in our community over the last 30 days! The team and I are super glad that you are here. For those of you who just joined, every month our top contributors who reach the top of the leaderboards will receive a prize. For the July winners, this will be a one-on-one session where we tackle one specific outcome for your business for one hour. You'll get a call recap as well so that you have actionable notes. That could be working on your offer, website, content (scripts/edits), or ads. We can get a lot done in one hour, so make sure to leave comments, make posts, and engage in the community if you want a chance to win. The winners this month are: @Charles Buckley @Theodore Lanham @Talha Ibn Basher I'll DM each of you with a calendar link to schedule your call. The call must be scheduled by August 11th. Looking forward to seeing who tops the leaderboard in August!

It feels like yesterday when we started our community. No members, no cover photo, no classroom. All we had was a simple idea. From the bottom of the ranks near the 200,000 mark on Skool to breaking into the top 10,000 about 6 weeks ago. Now this community has broken the top 5000. Big thank you to everyone who has joined. 🙌 We are seeing members from all over the world join, and it's quite an incredible thing. I know this isn't the same as being in the top 100, but it's a signal that we are moving in the right direction. We've got a lot in store as we continue to build and refine the community. We'll be doing breakdowns of our exact playbook soon. Stay tuned!

Congrats to @Charlie Lowery @Sarah Hall & @Victor Santos You all are the June winners for most likes and engagement on the leaderboard. 🏅 That means you can get a free one-on-one session with me to answer any questions and help you implement anything you might be stuck on with your Content Marketing journey. Up to 90 minutes of me helping with an edit, setting up an ad, or reviewing your social media pages. You decide! 👀🙌 Leave a comment and send me a DM so that we can schedule your call.