I see many coaches gluing together 5 different tools: - Email (Kit) - Course (Kajabi) - Funnel (ClickFunnels) - Booking (Calendly) - Community (Skool) The Result: You pay $300+/mo and spend 50% of your time fixing zaps. The Solution: Consolidation. Tools like HighLevel (or even Skool’s new features) can replace 4 of those. In 2025, complexity is the enemy of execution. - How many monthly subscriptions are you currently paying for to run your business?

Most beginners look at their P&L and see "Advertising" as an Expense. This is the fastest way to stay small. As Media Buyers, we look at Ad Spend as COGS (Cost of Goods Sold). If I pay $50 to acquire a customer who pays me $500, I didn't "spend" $50. I just bought a client at a 90% discount. The Rule: You can afford to spend as much as your LTV (Lifetime Value) allows. Don't fear the spend. Fear the silence of no clients. 🧱

A lot of discussion here about "Vanishing Searches" and AI eating SEO. Here is the harsh truth from an Agency perspective: If you rely on Organic, you are waking up every day hoping the algorithm loves you. That’s a Casino. When you run Ads, you put $1 in, you get $3 out. That’s a Vending Machine. The Shift: Stop treating traffic like something you "hunt". Treat it like something you "buy". In finance terms: SEO is volatile Crypto. Ads are predictable Real Estate. Question: Are you still hunting or have you started buying?

Body: Hi everyone, I’m Mustapha, Agency Owner & Media Buyer from Morocco 🇲🇦. I’ve spent years mastering Paid Traffic, but I’ve realized a critical truth about the Creator Economy: The Philosophy: "Social Media is Rented Land. The algorithm is your landlord, and he can raise the rent (or evict you) at any time. A true Mogul uses the rented land solely to move people into their Owned Kingdom (Email List, Community, Products)." Why I’m here: I know how to "Pay for the Traffic" (The Rent). I’m here to learn from you how to "Build the Asset" (The Brand & Content) so we stop being tenants of the algorithm and start being owners of our future. Let’s stop renting and start owning. 🤝🧱

We have all had that one piece of content this year that just took off. The reel that would not die. The TikTok that kept getting saves long after you forgot you posted it. The podcast episode everyone keeps replying to. The email that got forwarded into parts of the internet you did not know existed. Sometimes we know exactly why something works. Sometimes it feels completely random and the algorithm is just playing dice with us. I would like to turn that into something useful for all of us rather than just a nice spike in the analytics. **Share your top performer of 2025** Share one piece of content from this year that did unusually well for you. It can be anything: - Short form video - Long form video - Podcast episode - Newsletter or email - Blog post - Thread or carousel - LinkedIn post - Then break it down using this little template: Format and platform: - Example: 45 second reel on IG, long form YouTube, podcast, newsletter etc. Link: - Or a screenshot if you prefer. Headline or hook: - Exact wording you used in the title, hook, first line or thumbnail. Who it was for: - Your niche and the specific person you had in mind when you made it. Result (rough numbers are fine): - Views, opens, listens, saves, shares, revenue attached etc. - No need to be exact to the last decimal. Ballpark is enough. Why you think it worked: - Your honest guess. - Was it the timing, topic, hook, emotion, story, contrarian angle, platform push, or something else. What you would repeat or double down on in 2026: - Concrete lesson you will actually use, not just a nice thought. This is not a humblebrag thread. I am not interested in screenshots of vanity metrics with no context. What I am interested in is: - Patterns across niches - Hooks that cut through the noise in personal finance - Topics that clearly resonate with real people with real money problems - Formats that convert attention into email signups, product sales or clients