Have you Read It Yet?!? https://www.amazon.com/Retirement-Money-Secrets-Financial-Independence/dp/B0CGX114J9/ The average non-fiction book often sells much less, with some sources stating averages around 250 copies/year or 3,000 lifetime, though a successful book often needs 10,000+ sales for a publisher to consider it a success. While there are no precise figures solely for the finance/investing genre, general publishing data indicates that selling over 10,000 copies is a significant achievement for any book. Only a small fraction of all published titles reach this sales number.

I have both a business partner and a sales guy in Nashville without power. Hope you're all keeping safe and warm.

With my #1 sales guy snowed in and without power in Nashville, I had to do something I never do: make sales calls. These are scheduled calls that we drove from media and ads over the weekend. I bit the bullet and took four. Two no-shows, which are always disappointing/really annoying. Of my two calls, I closed one! (Not a statistically significant sample, but I'm telling everyone who'll listen that I have 50% close rate) Now, as I said, I don't do sales calls. I'm a geek and terrified of face-to-face contact. 🤪 But I have been reading a lot about sales psychology. One of the best refinements of this is @Travis Sago 's 5Ps of marketing. https://travissago.com/5ps-of-preselling/ (Travis runs the Royalty Ronin and Community FIRE Mojo groups here on Skool.) One P that ISN'T THERE is.... the Product. I stuck religiously to NOT talking about what I was selling. Why? Because people don't care. "People don't buy products. They buy better versions of themselves" (T Sago) I'm selling a course with 14 modules and over 300 videos. Say that on a call, and it just sounds like I'm giving you hard work. (Netflix is all videos too, but I confess it's a bit more fun 😁) Instead, I focused on Ps #1 and #2: Pain and a Plan. I asked LOADs of questions about what the potential client was doing, why it wasn't working, where they wanted to get to. I waited for the note in their voice that told me I'd stuck my finger where it hurt. Only then did I start to explain the Plan - NOT the product - how we were going to get together from today, to the sunlit uplands of her tomorrow. The fact is that I think the sale was as good as closed after P1. All I had to do was not mess it up. It almost... almost... seemed easy. To all da closers out there: What's your biggest selling tip?