We have all had that one piece of content this year that just took off. The reel that would not die. The TikTok that kept getting saves long after you forgot you posted it. The podcast episode everyone keeps replying to. The email that got forwarded into parts of the internet you did not know existed. Sometimes we know exactly why something works. Sometimes it feels completely random and the algorithm is just playing dice with us. I would like to turn that into something useful for all of us rather than just a nice spike in the analytics. **Share your top performer of 2025** Share one piece of content from this year that did unusually well for you. It can be anything: - Short form video - Long form video - Podcast episode - Newsletter or email - Blog post - Thread or carousel - LinkedIn post - Then break it down using this little template: Format and platform: - Example: 45 second reel on IG, long form YouTube, podcast, newsletter etc. Link: - Or a screenshot if you prefer. Headline or hook: - Exact wording you used in the title, hook, first line or thumbnail. Who it was for: - Your niche and the specific person you had in mind when you made it. Result (rough numbers are fine): - Views, opens, listens, saves, shares, revenue attached etc. - No need to be exact to the last decimal. Ballpark is enough. Why you think it worked: - Your honest guess. - Was it the timing, topic, hook, emotion, story, contrarian angle, platform push, or something else. What you would repeat or double down on in 2026: - Concrete lesson you will actually use, not just a nice thought. This is not a humblebrag thread. I am not interested in screenshots of vanity metrics with no context. What I am interested in is: - Patterns across niches - Hooks that cut through the noise in personal finance - Topics that clearly resonate with real people with real money problems - Formats that convert attention into email signups, product sales or clients

Maker → Builder → Mogul Money Media Moguls is the group for creators in all areas of personal finance. The mission is to equip personal‑finance creators to own and grow their revenue stack—audience, products, and memberships—so they’re not dependent on algorithms or wholly reliant on brand deals for revenue (although we can certainly talk about those too). [Important: if what you earn is not important to you, you can substitute the word “impact” for “revenue”] Who are you? Maker: You ship content consistently. Builder: You have a clear product and a way to sell it. Mogul: You run a durable engine. Please say "hello"! Tell us a bit about yourself and what you do. Are you a Maker, a Builder or a Mogul? Please share what's motivating YOU to grow your audience. What's your current BIGGEST audience?