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Best performing content of 2025 (so far)
We have all had that one piece of content this year that just took off. The reel that would not die. The TikTok that kept getting saves long after you forgot you posted it. The podcast episode everyone keeps replying to. The email that got forwarded into parts of the internet you did not know existed. Sometimes we know exactly why something works. Sometimes it feels completely random and the algorithm is just playing dice with us. I would like to turn that into something useful for all of us rather than just a nice spike in the analytics. **Share your top performer of 2025** Share one piece of content from this year that did unusually well for you. It can be anything: - Short form video - Long form video - Podcast episode - Newsletter or email - Blog post - Thread or carousel - LinkedIn post - Then break it down using this little template: Format and platform: - Example: 45 second reel on IG, long form YouTube, podcast, newsletter etc. Link: - Or a screenshot if you prefer. Headline or hook: - Exact wording you used in the title, hook, first line or thumbnail. Who it was for: - Your niche and the specific person you had in mind when you made it. Result (rough numbers are fine): - Views, opens, listens, saves, shares, revenue attached etc. - No need to be exact to the last decimal. Ballpark is enough. Why you think it worked: - Your honest guess. - Was it the timing, topic, hook, emotion, story, contrarian angle, platform push, or something else. What you would repeat or double down on in 2026: - Concrete lesson you will actually use, not just a nice thought. This is not a humblebrag thread. I am not interested in screenshots of vanity metrics with no context. What I am interested in is: - Patterns across niches - Hooks that cut through the noise in personal finance - Topics that clearly resonate with real people with real money problems - Formats that convert attention into email signups, product sales or clients
Best performing content of 2025 (so far)
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START HERE: WELCOME MOGULS!
Maker → Builder → Mogul Money Media Moguls is the group for creators in all areas of personal finance. The mission is to equip personal‑finance creators to own and grow their revenue stack—audience, products, and memberships—so they’re not dependent on algorithms or wholly reliant on brand deals for revenue (although we can certainly talk about those too). [Important: if what you earn is not important to you, you can substitute the word “impact” for “revenue”] Who are you? Maker: You ship content consistently. Builder: You have a clear product and a way to sell it. Mogul: You run a durable engine. Please say "hello"! Tell us a bit about yourself and what you do. Are you a Maker, a Builder or a Mogul? Please share what's motivating YOU to grow your audience. What's your current BIGGEST audience?
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Don’t Build a Castle on Rented Land 🏰📉
Body: Hi everyone, I’m Mustapha, Agency Owner & Media Buyer from Morocco 🇲🇦. I’ve spent years mastering Paid Traffic, but I’ve realized a critical truth about the Creator Economy: The Philosophy: "Social Media is Rented Land. The algorithm is your landlord, and he can raise the rent (or evict you) at any time. A true Mogul uses the rented land solely to move people into their Owned Kingdom (Email List, Community, Products)." Why I’m here: I know how to "Pay for the Traffic" (The Rent). I’m here to learn from you how to "Build the Asset" (The Brand & Content) so we stop being tenants of the algorithm and start being owners of our future. Let’s stop renting and start owning. 🤝🧱
Don’t Build a Castle on Rented Land 🏰📉
What Will Your 2026 Revenue Stack Look Like?
Thanksgiving is done, the leftovers are probably gone, and the internet has shouted itself hoarse about Black Friday and Cyber Monday. So, rather than talking about what our audiences are spending, I want to talk about how we are earning. Most personal finance creators do not have “a business” in the singular. We have a stack. A slightly wobbly pile of income streams that might include: - 1 to 1 services or coaching - Digital products and courses - Memberships or communities - Ads and brand deals - Platform revenue share (YouTube, TikTok, podcasts) - Affiliate deals Some parts of that stack are under our control. Some belong to the algorithm gods. Some are there because they made sense two years ago and we have never quite had the heart to kill them. I have my own version of this. Certain pieces are overweight, others I have been “meaning to build out properly” for far too long. December is my annual excuse to stare at it and ask a very simple question: If I could redesign this from scratch for 2026, what would I actually want it to look like? I would love to turn that into a group exercise. ***YOUR 2026 REVENUE STACK CHECKUP** Copy paste this into the comments and fill it in: - Niche and main platforms: - Current revenue stack: - One stream you want to grow in 2026 and why: - One stream you would happily shrink or kill and why: - One action you will take in December to move toward that 2026 stack: You do not need to share exact numbers if that feels uncomfortable. Percentages or rough ranges are completely fine. The point is to see: - Where you are overweight on fragile, platform dependent income - Where you are underweight on owned, compounding assets like products, email and memberships If you are earlier in your journey and only have one stream right now, that is perfect. Just write: - What you have today - What the “dream stack” looks like 12 to 18 months from now I will go first in the comments. What do you want your revenue stack to look like by the end of 2026, if it is doing its job properly for you and your audience?
Happy Thanksgiving
I hope everyone had a blessed time giving thanks for any family you may have left. For us older folks, we wonder who will be missing the next year. Count your blessings while you still have them. Say what you've been meaning to, you may never get a chance again.
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Money Media Moguls
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The year‑round home for personal finance creators. Scale audiences. Build products. Grow recurring revenue. Do it alongside people who “get it.”
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