Good morning, Moguls! 1. Create momentum. Don’t wait for it. Waiting to feel inspired slows everything down. Posting, testing ideas, and shipping content creates energy and clarity. One intentional action a week beats waiting for the perfect moment. 2. Stop chasing small distractions Endless tweaks, random posts, and low-impact platforms drain your focus. High-quality ideas, clear positioning, and repeatable formats grow audiences and income. Say no to busy work to create space for leverage. 3. Identity beats tactics Algorithms change. Platforms shift. Some posts flop.😟 If you see yourself as the type of person who figures things out, setbacks stop controlling you. Creators who win long term are more steady than lucky.

Have you Read It Yet?!? https://www.amazon.com/Retirement-Money-Secrets-Financial-Independence/dp/B0CGX114J9/ The average non-fiction book often sells much less, with some sources stating averages around 250 copies/year or 3,000 lifetime, though a successful book often needs 10,000+ sales for a publisher to consider it a success. While there are no precise figures solely for the finance/investing genre, general publishing data indicates that selling over 10,000 copies is a significant achievement for any book. Only a small fraction of all published titles reach this sales number.

With my #1 sales guy snowed in and without power in Nashville, I had to do something I never do: make sales calls. These are scheduled calls that we drove from media and ads over the weekend. I bit the bullet and took four. Two no-shows, which are always disappointing/really annoying. Of my two calls, I closed one! (Not a statistically significant sample, but I'm telling everyone who'll listen that I have 50% close rate) Now, as I said, I don't do sales calls. I'm a geek and terrified of face-to-face contact. 🤪 But I have been reading a lot about sales psychology. One of the best refinements of this is @Travis Sago 's 5Ps of marketing. https://travissago.com/5ps-of-preselling/ (Travis runs the Royalty Ronin and Community FIRE Mojo groups here on Skool.) One P that ISN'T THERE is.... the Product. I stuck religiously to NOT talking about what I was selling. Why? Because people don't care. "People don't buy products. They buy better versions of themselves" (T Sago) I'm selling a course with 14 modules and over 300 videos. Say that on a call, and it just sounds like I'm giving you hard work. (Netflix is all videos too, but I confess it's a bit more fun 😁) Instead, I focused on Ps #1 and #2: Pain and a Plan. I asked LOADs of questions about what the potential client was doing, why it wasn't working, where they wanted to get to. I waited for the note in their voice that told me I'd stuck my finger where it hurt. Only then did I start to explain the Plan - NOT the product - how we were going to get together from today, to the sunlit uplands of her tomorrow. The fact is that I think the sale was as good as closed after P1. All I had to do was not mess it up. It almost... almost... seemed easy. To all da closers out there: What's your biggest selling tip?

I was just chatting with one. He charges $100k a year, and, while I'm sure he's worth it🤔, I'm not in that kind of a position today. HOWEVER, I thought I'd build my own a coach to share with you guys. And here she is: https://chatgpt.com/g/g-696e685682a081918e04c6c19b55d095-elite-performance-coach Just start by telling the coach what it is that your struggling with today, and see where the conversation takes you. Then please let me know how you got on!

I have both a business partner and a sales guy in Nashville without power. Hope you're all keeping safe and warm.