Why Your Accountant is Wrong About Ad Spend.

Most beginners look at their P&L and see "Advertising" as an Expense. This is the fastest way to stay small. As Media Buyers, we look at Ad Spend as COGS (Cost of Goods Sold). If I pay $50 to acquire a customer who pays me $500, I didn't "spend" $50. I just bought a client at a 90% discount. The Rule: You can afford to spend as much as your LTV (Lifetime Value) allows. Don't fear the spend. Fear the silence of no clients. 🧱

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