A lot of discussion here about "Vanishing Searches" and AI eating SEO. Here is the harsh truth from an Agency perspective: If you rely on Organic, you are waking up every day hoping the algorithm loves you. That’s a Casino. When you run Ads, you put $1 in, you get $3 out. That’s a Vending Machine. The Shift: Stop treating traffic like something you "hunt". Treat it like something you "buy". In finance terms: SEO is volatile Crypto. Ads are predictable Real Estate. Question: Are you still hunting or have you started buying?