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8d (edited) • Mindset & Momentum
WHY DO PEOPLE GET SO EXCITED... THEN DO ABSOLUTELY BUGGER ALL?
OOOFFF... I've been proper down a rabbit hole this morning and honestly I wasn't even planning on writing about this…
Me little brain just started doing brain things over coffee and I ended up having this really juicy convo starter inside 𝗧𝗛𝗘 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 about why people drop off communities, courses, challenges... all that kinda stuff... and then I realised... hang on a minute... this isn't actually about communities at all.
𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗣𝗘𝗢𝗣𝗟𝗘. 𝗜𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻𝘀 𝘄𝗼𝗿𝗸. And honestly I think understanding THIS will make U better at business than another bloody marketing strategy ever will…
Because have U ever noticed how ridiculously excited we get at the beginning of stuff?
New business. New planner. New gym. New community. New course. New mentor. New notebook etc etc because apparently buying another notebook is gonna solve all our problems
We get SO buzzing.
“Yup defo this is it."
"This is gonna change everything."
"I'm ALL IN."
Then... well... life does lifen doesn't it
Couple of days later the dog's been sick vom, or someone's emailed, U've got washing to do eewww, your kid needs picking up, U're just tired af, U've forgotten where U even put the bloody notebook and suddenly the thing U were SO excited about is sat there gathering dust.
And here's the thing... years ago I'd have called people flaky. I probably would've said people don't commit.
Buuuuttt? I don't actually believe that's what's happening anymore.
I reckon this is where we accidentally stitch ourselves up.
We watch something... read something... listen to something... and we think "OOOFFF... that's bloody brilliant stuff… I'll do that tomorrow."
Then tomorrow becomes Wednesday. Wednesday becomes next week. Next week becomes..."Ahhh fck it... I'm behind now." Tell me U've never done that because I know I bloody have heaps. Loads of times.
And the mad bit is... nothing actually changed. The training didn't get harder. The community didn't change.
WE changed the story. Our own heads started chatting absolute waffle poop.
“Now I've missed too much."
“Oh well I'll wait till Monday."
“Ya know wot I'll do it when I've got a full afternoon."
"I'll start again properly."
Before U know it, U've talked yourself out of doing the very thing U were excited about in the first place.
Fck me... we're funny little creatures aren't we?
𝗜 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝗜'𝗺 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗮𝗻𝗴𝗶𝗻𝗴 𝗼𝗻 𝗮𝗯𝗼𝘂𝘁 𝗜𝗠𝗣𝗟𝗘𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡. 𝗡𝗼𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝘀𝗻'𝘁 𝘂𝘀𝗲𝗳𝘂𝗹... 𝗼𝗯𝘃𝘀 𝗶𝘁 𝗶𝘀... 𝗯𝘂𝘁 𝗹𝗲𝘁'𝘀 𝗯𝗲 𝗿𝗲𝗮𝗹 𝗵𝗲𝘆.
Most of us have got enough information already to last about fifteen bloody lifetimes and some
Another course aint gonna magically change your business. Another workbook isn't gonna suddenly make U take action. Another fifty videos definitely aint gonna do it.
𝗗𝗢𝗜𝗡𝗚 𝗦𝗢𝗠𝗘𝗧𝗛𝗜𝗡𝗚 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝗨 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗸𝗻𝗼𝘄... 𝗻𝗼𝘄 𝘄𝗲'𝗿𝗲 𝘁𝗮𝗹𝗸𝗶𝗻𝗴.
I'd honestly rather U watch ten minutes and implement ONE thing than binge seven hours of content, highlight everything in five different colours, fill another notebook with beautiful notes and then do... absolutely bugger all with it
And then me little brain wandered off somewhere else... because I started thinking more……like I do… maybe we've got this whole "people dropping off" thing wrong anyway. Maybe they haven't dropped off at all. Maybe Session One gave them exactly what they needed and they're off actually IMPLEMENTING instead of consuming.
𝗦𝗲𝗲... 𝘁𝗵𝗮𝘁'𝘀 𝗮 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝘁𝗼𝗿𝘆 𝗶𝘀𝗻'𝘁 𝗶𝘁? 𝗦𝗮𝗺𝗲 𝗱𝗮𝘁𝗮. 𝗧𝗼𝘁𝗮𝗹𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗺𝗲𝗮𝗻𝗶𝗻𝗴.
And I reckon that's one of the biggest lessons business has taught me over the years. Stop making shite up
Stop filling in the blanks. Stop assuming U know why people do what they do. Get CURIOUS instead. Because curiosity will build U a much better business than assumptions ever will.
Anyways 🤣... that's where me little brain landed this morning.
Now I'm proper curious... what's the LAST thing U got ridiculously excited about... like...
"THIS IS GONNA CHANGE MY LIFE" excited... and then quietly drifted away from?
𝗔𝗻𝗱 𝗶𝗳 𝗨'𝗿𝗲 𝗯𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗵𝗼𝗻𝗲𝘀𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳... 𝗪𝗛𝗬?
Was it actually because U weren't interested anymore... or did your own head just start telling U stories?
𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗣𝗢𝗩… 𝗜 𝗿𝗲𝗰𝗸𝗼𝗻 𝘁𝗵𝗲𝗿𝗲'𝘀 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝗚𝗢𝗟𝗗𝗡𝗘𝗦𝗦 𝗵𝗶𝗱𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿 𝘁𝗼 𝘁𝗵𝗮𝘁 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻.
𝗡𝗢𝗪 𝗧𝗛𝗔𝗧 𝗶𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲. 𝗢𝗢𝗢𝗙𝗙𝗙
P.S. This whole post came from one of the covos happening right now inside 𝗧̲𝗛̲𝗘̲ ̲𝗕̲𝗔̲𝗖̲𝗞̲𝗥̲𝗢̲𝗢̲𝗠̲ this morning 🤣. Human behaviour fascinates me... and honestly, I think understanding people is one of the most underrated business skills there is.
P.P.S. I don't normally do AI images... but this little dude made me chuckle.I actually did not even ask for this. Christopher just spat it out ...Meet Larry. He's my limiting beliefs... so i guess today he wanted a coffee and a starring role
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WHY DO PEOPLE GET SO EXCITED... THEN DO ABSOLUTELY BUGGER ALL?
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