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21d • Messaging & Marketing
THE TRUTH DROP I WASN'T SURE I SHOULD POST. PFFFTTT. POSTING IT ANYWAY….
ok. cards on the table. no fluff. pfffttt obvs…
I don't do sympathy posts. bollocks to that. but I do do truth ones. so here it is. and look — I don't even know if I should be sharing this or not… but I'm not built to fluff over the real shite… frankly… I think someone reading this needs to hear it… so ey up… here we go go…
𝟮𝟬𝟮𝟱 - life was an absolute MESS. lonely. heartbroken. the kind of year where u just keep putting one foot in front of the other because stopping isn't an option and also because who even has time to stop… and yet… business was the best it's ever been. 🔥 incredible clients. incredible results. best year YET. funny how that works hey… the year ur heart is on the floor ur bank account decides to show up. I'll take it. WOOP.
𝟮𝟬𝟮𝟲 - I made a decision to step back from long term one-on-ones and go ALL in on community. U maybe noticed. because community has always been MY thing. totes always. through my yoga days… my mindfulness days… my dance days… in person… online… business… it doesn't matter… I have always been the one bringing people together. whether it was yoga, meditation, dance, business, Facebook groups, Skool… whatever… I've always loved watching complete strangers become friends, collaborations, clients, support systems for each other. THAT stuff lights me up like nothing else. so I went all in on that. BRING IT. 🔥
𝗮𝗻𝗱 𝘁𝗵𝗲𝗻 𝘁𝗵𝗶𝗻𝗴𝘀 𝘀𝗵𝗶𝗳𝘁𝗲𝗱. 𝗮𝘀 𝘁𝗵𝗲𝘆 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗹𝗼𝗼𝗱𝘆 𝗱𝗼. 😂 𝗸𝗶𝗻𝗱𝗮… 𝘆𝗲𝗮𝗵…
over the last few months I've had one of the biggest business lessons of my entire career. one that has cost me financially in a way that totes shook me. one that has tested me emotionally. one that reminded me why boundaries exist and why I need to honour them WAY more fiercely than I have been.
that's all I'm going to say on that right now because it's in the right hands… but oh my dog it's been a lot. 🙏
and look I human I have emotions…I feel shit deeply…… it fricken hurt. a lot. more than I expected. more than I'd like to admit. but here we are. keeping it moving. obvs.
𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴 𝗶𝘀… 𝗮𝗻𝗱 𝘀𝘁𝗮𝘆 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗵𝗲𝗿𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘁𝗵𝗲 𝗯𝗶𝘁 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀…
it wasn't a wake up call about community. pfffttt nah. community still works. building relationships still works. showing up still works. it was a wake up call about risk. about where I spend my time. about where I create the biggest impact. and about making sure no single client or income stream ever carries too much weight again. bang on lesson hey. eye roll that it took this to learn it but. here we are.🤷♀️
but here's what it clarified… and THIS is the real truth drop so stay with me… ooofff…
when I work with people one-on-one it's not like I just hand them a map and send them off… pfffttt fck that… it's completely bespoke… it evolves… it shifts… it's built around THEM and their business and their voice and everything is theirs… and I so love that… I do…
𝗕𝗨𝗧… 𝗮𝗻𝗱 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴 𝗳𝗿𝗶𝗰𝗸𝗲𝗻 𝗯𝘂𝘁…
I cannot make someone show up for themselves. I cannot make someone do the work. I cannot make someone implement the most beautifully aligned thing we built together. and as someone who fricken CARES about the outcome… not just the process… not just the session… the actual RESULT…
that has always been the frustrating bit. always. and I've never said it out loud quite like this before but… I want MORE control over the result. I want to be in the place where I can actually INFLUENCE what happens. not hand someone something epic af and then watch it gather dust because life got in the way or fear got loud or they just… didn't.
𝗮𝗻𝗱 𝗼𝗻𝗰𝗲 𝗜 𝘀𝗮𝘄 𝘁𝗵𝗮𝘁 𝗰𝗹𝗲𝗮𝗿𝗹𝘆… 𝗜 𝗰𝗼𝘂𝗹𝗱𝗻'𝘁 𝘂𝗻𝘀𝗲𝗲 𝗶𝘁.
and the place I have that control? community. being INSIDE it. every single day. making the conversations happen. welcoming the humans. making members feel so seen and so heard that they actually wanna SHOW UP. not because someone told them to. because they WANT to.
THAT'S the impact I want to have. THAT'S where my genius actually lives. and … it's been there all along and I'm kinda… I mean… 😂 took me long enough to fully see it hey. woop. 🔥
so nah… this isn't me giving up. eye roll at that thought even. and it's definitely not me disappearing. pfffttt. it's me getting clearer. MUCH clearer.
𝗹𝗼𝗻𝗴 𝘁𝗲𝗿𝗺 𝗼𝗻𝗲-𝗼𝗻-𝗼𝗻𝗲𝘀 - 𝘀𝘁𝗲𝗽𝗽𝗶𝗻𝗴 𝗯𝗮𝗰𝗸.
𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 - 𝘀𝘁𝗲𝗽𝗽𝗶𝗻𝗴 𝗔𝗟𝗟 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗶𝗻. 🔥
the back room is still going. MYM is merged within BOOM. Epic people are still in there. still showing up. still making things happen. I believe in everything I'm building there with every single fibre of my being.
AND I'm now taking on community management clients… going INTO their Skool communities… doing the thing FOR them… not teaching it… not mapping it out… actually DOING it. showing up. making it real. making it alive. gimmie. 🔥🚪
oh and one more thing… because I said I'd be honest and I'm absolutely not stopping now Eva…
𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗵𝗼𝘄 𝗜 𝘀𝗮𝗶𝗱 𝟮𝟬𝟮𝟱 𝘄𝗮𝘀 𝗹𝗼𝗻𝗲𝗹𝘆 𝗮𝗻𝗱 𝗵𝗲𝗮𝗿𝘁𝗯𝗿𝗼𝗸𝗲𝗻 𝗮𝗻𝗱 𝗮𝗻 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝗺𝗲𝘀𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗹𝘆?
yeah well. I am absolutely MADLY obsessed with someone right now. nawww. 🥰 met the most caring generous funny soul and I am happy in a way I haven't felt in years. so the year everything shifted professionally… everything shifted personally too… and I don't fully understand how all of that works but I'm grateful for every single bit of it. even the hard bits. ESPECIALLY the hard bits. always. 🙏
if ur in ur own messy middle right now… if things feel hard and uncertain and ur questioning everything…
I SEE u. I'm not gonna tell u it all works out perfectly because honestly… bollocks to anyone who says that… but I will say that sometimes the clarity only comes AFTER the hard bit… and when it comes… it hits different. ooofff it really does. 🔥
𝘀𝗼… 𝘄𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘂 𝗮𝘁 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄?
because I have a feeling I'm not the only one sitting in a pivot… drop it below… the real stuff… no fluff… pfffttt to fluff… I'm here for all of it. 👇🙏
and if u know anyone with a Skool community that needs someone to come in and make it come ALIVE AF… send them my way. I look after the people who look after me. always. ❤️
DM me. always open to a real conversation. 🚪🔥
gimmie all of ya. 🥂
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THE TRUTH DROP I WASN'T SURE I SHOULD POST. PFFFTTT. POSTING IT ANYWAY….
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