I DIDN'T START IN BUSINESS. I STARTED IN A LEOTARD. 😂

🔥

MY THING WAS YOGA. MEDITATION. MANIFESTATION. THE STUFF U CAN'T PUT IN A BOX. AND I BUILT SOMETHING REAL AF AROUND IT. 🔥

𝗧𝗛𝗘 𝗦𝗧𝗢𝗥𝗬…𝗵𝗲𝗿𝗲 𝗴𝗼𝗲𝘀…𝗪𝗛𝗘𝗥𝗘 𝗜 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗦𝗧𝗔𝗥𝗧𝗘𝗗

Ey up then,so this is one of those posts I probably should have written a long fricken time ago… but here we are (better late than never hey) 😂

Coz I reckon some of u are reading what I do… watching how I talk about community and messaging and showing up and making money from it… and somewhere in the back of ur mind going…

“Hmmm yeah but she's business to business… she doesn't really get MY world"

And I want to hold up a mirror to that thought for a sec

here's some bits u might know about me Mimi

The thing is I didn't start here

Not even close

My story starts at 24 years old… running my very first solo dance classes… terrified… passionate af… absolutely winging it… and completely in love with what I was doing

And from there it slowly evolved over time…like life does…… into yoga… into meditation… into manifestation… into inner work… into helping people find more confidence in themselves… more self belief… more connection to who they actually are

NOT business to business

NOT strategy and frameworks and metrics stuff

𝗬𝗢𝗚𝗔… 𝗠𝗘𝗗𝗜𝗧𝗔𝗧𝗜𝗢𝗡… 𝗠𝗔𝗡𝗜𝗙𝗘𝗦𝗧𝗔𝗧𝗜𝗢𝗡… 𝗜𝗡𝗡𝗘𝗥 𝗪𝗢𝗥𝗞...the stuff that's hardest to sell because u can't hold it… can't measure it… can't put it in a neat little box and slap a price tag on it (well so they say…whoever the EF they are)

And u know what I had to figure out?

How to build a community around something intangible

How to help people FEEL the value of something they couldn't see yet

How to create trust… safety… connection… transformation… in a space where the results weren't always immediately visible

How to sell something that lived entirely in the energetics… the psychology… the human experience of it

And oh my dog did I figure it out BOOM

I built a community of 10 thousand people… and look… I don't give a flying sht about that number… u know that about me by now (yes I had my moments)😂… but what I DO give a sht about is what was HAPPENING inside it

Thriving courses Memberships that people stayed in Online yoga festivals (Yogaestival anyone remember…and FREE YOGA.ME) that brought people together from all over the world Free spaces AND paid spaces Coaching that changed people's actual lives Real humans getting real results from something completely intangible

𝗔𝗻𝗱 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗦𝗢 𝗦𝗢 𝗳𝗿𝗶𝗰𝗸𝗲𝗻 𝗺𝘂𝗰𝗵 𝗮𝗹𝗼𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆…

About what makes people stay

About what makes people move

About what makes people buy something they can't touch

About community… connection… conversation… energy… trust… belonging

About what it actually takes to build something real around something that lives entirely in the feeling of it

And THEN… after nearly three decades of doing this… of soloprenuring since I was 24 years old (oooffff its a lot)… of building and learning and failing and rebuilding and learning some more…

I brought ALL of it here

Everything I learned about energy and community and human psychology and what makes people feel safe enough to show up and move and transform…

Combined with everything I know about messaging… positioning… voice… content… conversation… and turning all of that into actual money, cha-fricken-ching

THAT is what I bring to the table when I sit down with u and ur community

Not just the strategy, or the frameworks or "here's what works in the b2b space”(coz many peeps only know this way…I lived the other)

But 28 years of actually doing it BIG TIME… across completely different worlds… completely different audiences… completely different types of offers… with completely different energetics behind them

So if u've been sitting there going hmmm “yeah but she doesn't really get my world"…

I probably get it more than u think

And if u've been sitting there going "yeah but my thing is intangible… it's hard to explain… it's hard to sell… nobody really gets what I do"… (writing this, reminded me of a few posts I wrote way back when…will drop below)

So in a cashew shaped nutshell… that's literally where I started

That's exactly why I'm here...and why I do what i do...

And that's exactly why I can help u do it ur damn way

𝘄𝗵𝗮𝘁 𝗱𝗼 𝘂 𝗱𝗼… 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝗳𝗲𝗲𝗹 𝗵𝗮𝗿𝗱 𝘁𝗼 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝗼𝗿 𝘀𝗲𝗹𝗹?

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I DIDN'T START IN BUSINESS. I STARTED IN A LEOTARD. 😂