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Before you jump on another trend… read this first...
Heads up… There are some HUGE OOOFFF moments incoming
ChatGPT has totes levelled up and now does flyers, posters, banners… the whole shebang… and I kinda do get why so many people are jumping on it… it's fast… it's easy… it gets the job done…
But ooofff… here's the thingy-ma-bobbles that's been niggling at me…
So many peeps using the same tool… in the same way… with the same templates… and everything is starting to look kinda identical… different words… different colours… same layout… same meh energy… and when everything looks the same nobody actually looks at anything…
You know what that's called… blending in… and blending in is the one thing you abso-fricken-lutely cannot afford to do…
And here's the meh problem with trends that can kick you in the ass…
They're designed for mass adoption… which means by definition they cannot make you stand out… the moment something is everywhere it stops being distinctive… and instead of expressing something totes yours you start asking how do I use this trend well… which is a completely different question with a completely different outcome…
And over time your audience stops associating the visual with YOU and starts associating it with the trend… so when it fades… and it will… so does the recognition you worked so hard to build… ouch…
So here's some yummy food for thought for next time you see a trend and you're gonna jump in head first…
Ask yourself this before you hit post…
👉 Does this actually look like ME and my business… or have I just filled in someone else's template obvs…
👉 If I took my name and words off this… would anyone know it was mine…
👉 Am I showing up here or am I kinda watering myself down to fit a format…
👉 Will someone scroll past and go… oh wow that is SO epic af… or will they scroll straight past without blinking…
👉 Does this feel like MY brand or does it feel like everyone else's brand with my colours slapped on it…
Because your visual identity should be so undeniably YOU that someone scrolling at a hundred miles an hour goes… OOOFFF that's Mimi… or oh HELLO that's Sarah… or oh that's HER… without even reading a single word… WOOP…
Trends are called trends for a reason… they fade… and if your whole visual identity is built on one you're gonna be rebuilding from scratch when it does… ouch…
I totes BIG TIME don't want that for you… because you are epic af and unique… everything should feel like YOU… not like a template that approximately 47,000 other people also downloaded this week…
Not fast. Not easy. Not the same as every-fricken-one else.
Distinctly. Unapologetically. YOU. ❤️
You're welcome 😂
Mimi x x x
PS and yes before anyone pipes up… I have totes jumped on trends myself… obvs… and I learnt a hell of a lot from doing exactly that… which is literally how I know everything I just said… so no judgment here… just hard won wisdom being passed on… mwah 💋 😂
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Before you jump on another trend… read this first...
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