MH Tip of the Day
Your opener should depend on where the lead actually is, not a one-size-fits-all script.
If they've already seen or toured a home: reference what they actually did. "Hi [Name], you looked at the [home/floor plan] on our site, I wanted to find out what caught your eye about this home(s)."
If this is a follow up call with someone who hasn't seen a home yet: skip pretending they have context they don't. Go straight to a simple, easy-to-answer question instead: "Hi [Name], quick question, was it a 2 or 3 bedroom home you were looking for?"
Either way, the goal is the same: ask something specific and easy to answer in 2 seconds so they start talking instead of going quiet or guarded. Which one you use just depends on whether they've already seen a home or not.
Drop a comment this week with which one you used and how it landed.