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Stop Trying to Schedule the Perfect Group. Start With a Standing Coffee.
I know why you haven't started. You're waiting to build the "real" thing. Six people, a set format, a calendar everybody agrees on, maybe a Zoom link and an agenda. It feels like a project. ....And projects wait. Let me take all that pressure off you right now. A mastermind doesn't start as an event. It starts as a habit between two people. Here's the move. One person you respect. ne recurring time. Same day, same coffee shop, or same call every week. That's it. .....You don't announce a mastermind. ....You don't name it. ....You just start showing up. I've been in rooms for 26 years, and two of the most important ones in my life didn't launch....they just kind of grew from a regular conversation that got serious. The structure came later. The trust came first. You cannot flip that order. Trust doesn't show up to a polished launch. It shows up to the fourth week in a row that you both actually made it. The reason "perfect group" thinking kills people is that it makes the first step feel enormous. So you never take it. .....Meanwhile the guy who just grabbed coffee with one sharp person every Tuesday has a real thing going by month two, and it's pulling him forward while you're still designing the logo in your head. Small and real beats big and imaginary. Every single time. So don't build the group this week. Just book the coffee. One person, one standing time, starting now. Who's the first person you'd put on the calendar....and what would it actually cost you to text them today instead of "someday"?
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Stop Trying to Schedule the Perfect Group. Start With a Standing Coffee.
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Aug 15 • 
GEMS!
You Have 4 Months Left In 2026. Don't Spend Them Deciding Alone.
It's August. Whatever excuse you had in January about "getting settled first" doesn't apply anymore. Four months left in the year. That's it. And here's what nobody tells you about those four months: they will get filled with decisions whether you're ready or not. Pricing. Hiring. That partnership you can't tell if you should walk away from. The thing you've been circling since spring. The only question is whether you make those decisions alone in your head at 11pm, or with two or three sharp people who can see what you can't see about your own business. I've watched this play out for 26 years. The people who wait until "next year feels calmer" to get a room around them never actually do it. There is no calmer year. There's just this one, and the next one, and the next one, each with its own version of the same excuse. Here's the math that matters. If you started today, you could have four real working sessions with a small group before the year closes. Four chances to bring your hardest decision to people who'll tell you the truth instead of what's comfortable. Four chances to walk into January already ahead instead of starting from zero again. Most people treat the fourth quarter like a countdown to rest. I want you to treat it like a countdown to build something that outlasts this year entirely. You don't need six people. You don't need a plan. You need one person you respect enough to call this week and say, "I want to start meeting regularly before the year's out. You in?" The calendar doesn't wait for you to feel ready. It just keeps moving. The only choice you actually have is whether you're moving with people, or alone. So tell me: what's the one decision sitting on your desk right now that you'd rather carry by yourself for four more months than bring to a room today?
You Have 4 Months Left In 2026. Don't Spend Them Deciding Alone.
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WELCOME...START HERE.
WELCOME! MasterMind BluePrint is a community where entrepreneurs get ongoing help from me and my team to scale their business with the leverage of having access to their own MasterMind Group. Step 1: Introduce yourself below with this copy and paste template: 1. Why are you here? 2. What is your Passion? 3. What do you do day to day? 4. MOST IMPORTANT: Finally, to "QUALIFY" to Be In One Of Our MasterMinds, fill out this form so you can OFFICIALLY be enrolled here: https://forms.gle/tQXXFiUmLivPkVy47 PS. IF you want to SCHEDULE a call ...do this by following this link: https://tidycal.com/alfmarcussen/catch-up-with-alf
WELCOME...START HERE.
Your Business Doesn't Have a Strategy Problem. It Has a Mirror Problem.
You keep looking for the next tactic. The better funnel, the smarter offer, the perfect system. And the whole time, the thing actually holding you back is something you literally cannot see on your own. That's not an insult. That's just how blind spots work. If you could see it, it wouldn't be a blind spot. I've watched people burn two years on the same broken pattern....pricing too low, chasing the wrong client, saying yes to junk that drains them....and never once catch it themselves. Not because they're dumb. Because you cannot read the label from inside the jar. Nobody can. Here's the part that stings. The people closest to you can see it. Your spouse, your friends. But they won't say it, or they don't know your business well enough for it to land. So the one truth that would change everything just floats around you, unspoken, for years. A real room fixes this in one session. You put your situation on the table, and someone who has zero reason to flatter you goes, "Wait....why are you even doing it that way?" .....And the floor drops out. Because they just named the thing you've been circling for a year in ten seconds flat. That's the whole value right there. Not more information. A mirror held by someone honest enough to show you what you've been standing too close to see. You already have all the tactics you'll ever need. What you don't have is people who'll tell you the truth about how you're using them. So be honest with me. What's the thing about your business you suspect might be wrong....but you've never said out loud to anyone who could actually call it?
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Your Business Doesn't Have a Strategy Problem. It Has a Mirror Problem.
The Best People Are Already Taken. That's Exactly Why You Call Them Now.
Here's a fear I hear all the time, even if nobody says it out loud. "The people I'd actually want in a room with me are too busy. Too far ahead. Why would they say yes to me?" So you never ask. You aim lower. You settle for whoever's convenient, and then you wonder why the room feels flat. Let me tell you something after 26 years of this. The sharp ones, the ones who are already winning, they're not too busy for a real room. They're starving for one. The higher someone climbs, the fewer honest peers they've got left. Everybody around them either wants something or tells them what they want to hear. You reaching out with "let's push each other, no agenda" isn't a burden to that person....it's the exact thing they've been missing and can't find. The mistake is thinking a mastermind flows down. Like you have to earn your way up to good people. Wrong..... It flows sideways. You bring energy, honesty, and something to give, and suddenly you belong in that room no matter what your number says. I've watched a 24-year-old with nothing but hustle end up in a room with people three times his net worth....because he gave more than anyone and never once wasted their time. They didn't tolerate him. They fought to keep him. So stop pre-rejecting yourself on their behalf. You don't get to decide their answer before you've asked the question. Think of the one person who feels "out of your league" right now. The one you'd be a little nervous to call. Why is it them? .....Because your gut already knows that's exactly who belongs in your room. So what's really stopping you from picking up the phone..... ....them being too good, or you being too scared?
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The Best People Are Already Taken. That's Exactly Why You Call Them Now.
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