Tell me if this sounds familiar. You've got a business idea, or a business you're already running, and there are decisions sitting on your desk right now that you have no idea what to do with. it could be: A pricing question. A partnership you're not sure about. A direction you keep going back and forth on. And the people around you, the friends, the family, they mean well but they don't really get it. They can't. They're not in the arena. So you sit with it. You delay. You make the call alone and hope for the best. Napoleon Hill identified this problem almost 100 years ago and wrote about it in "Think and Grow Rich." He called the solution the Mastermind. His exact words: "No two minds ever come together without thereby creating a third, invisible, intangible force, which may be likened to a third mind." Read that again. He wasn't talking about networking. He wasn't talking about a group chat or a webinar. He was talking about what happens when the right minds sit in the same room with a shared purpose and a commitment to each other's success. Something new gets created. Something none of them could have built alone. I have been running mastermind groups for over 26 years. And I will tell you straight: the transformation I have seen happen to people when they find the right group around them is some of the most powerful stuff I have witnessed in business. More powerful than any course. More powerful than any coach telling you what to do. Because the right group doesn't just give you answers. They hold you accountable. They challenge your thinking. They share the battle scars you haven't earned yet so you don't have to earn them the hard way. Here is what most people get wrong about a mastermind. They think it's about getting. Getting advice. Getting connections. Getting answers. That's the wrong frame entirely. The people who get the most out of a mastermind are always the ones who give the most. You walk in ready to share what you know, what you've tried, what failed on you, what surprised you. You put it on the table without holding anything back. Guess what happens next. Everyone else in the room does the same.

Most people, when they decide they want a mastermind group, go looking for a group. That is the mistake right there. They join a paid program, they sign up for someone's membership, they get put in a room with five strangers who all paid the same fee, and then they wonder why the conversations feel shallow. Why people disappear after week three. Why it never quite builds into something they actually count on. The reason is simple. You cannot manufacture trust. You can only grow it. Here is how I have always done it, and after 26 years, I have never found a better way. You start with one person!!! PERIOD!!!!! Not a group. ....One person. Someone you met at a seminar, an event, maybe through someone you both respect. Not your best friend from college. Not your cousin. Someone you saw show up in a room and thought, that person thinks differently than most people in here. Someone who earned your respect before you ever had a real conversation with them. You reach out. You say something like, "I want to start a small weekly group, just the two of us to begin. We meet every week, we hold each other accountable, and then we each find one more person to bring in. You in?" Four weeks together, just the two of you. No agenda, no fancy format. You learn how each other thinks. You build the kind of honesty that only comes when there is no audience and no performance. Then, together, you each bring in one more person. Now you are four. And something changes at four. There is enough perspective in the room that you get ideas you genuinely never would have found alone. There is enough accountability that showing up actually means something. You run it for a few months. You decide if you want to grow to five or six. No more than six. Everrrrr!!!!! The size matters because intimacy is the whole point. In a room of fifteen, you present. In a room of five, you actually think out loud. That is where the real work happens. And then there is the rhythm. Once a week. Same day, same time, no exceptions for the first ninety days.

I started watching it from 48 min. in, but I will for sure go back and watch the full version: https://www.youtube.com/watch?v=jImgnkT-YNM I dropped a summary my AI created of it here: This 87-minute podcast episode features Emma Green, a self-made entrepreneur and co-founder of Good American, sharing her journey from a challenging upbringing in East London to building billion-dollar fashion brands. She emphasizes the importance of personal responsibility, mental discipline, and consistent effort over perfection. Green discusses how her early struggles shaped her resilience, the value of pursuing excellence in every task regardless of its size, and the reality that success is a long-term journey marked by setbacks and persistence. She reflects on launching Good American, the pitfalls of underestimating operational demands, and the importance of behind-the-scenes relationships in business growth. Green also addresses the myth of overnight success, the necessity of taking action over planning, and the critical role of AI adoption in future-proofing careers. Her core message is that anyone can succeed by starting where they are, embracing the process, and refusing to let fear or comparison hold them back. Key Points: • Emma Green grew up in East London as the eldest of four girls, raised by a single mother in a tough environment, which instilled in her a strong sense of responsibility and resilience from an early age. • She struggled in school due to undiagnosed dyslexia and faced anger issues rooted in a culture of blame, but through therapy and self-awareness, she learned to take responsibility and manage her thoughts, which became foundational to her success. • Green emphasizes that 'how you do anything is how you do everything'—excellence in small tasks, like making sandwiches or folding clothes, builds character and attracts opportunity, distinguishing it from perfectionism, which is externally focused and paralyzing.

The Traits That Tell You Everything Before You Even Ask Most people build their mastermind backwards. They think about who they know and then try to convince themselves those people are the right fit. That's how you end up six months in with a group that feels more like an obligation than a lifeline. The question is never "who do I know?" The question is "who have I watched?" There's a difference. Knowing someone means you have history together. Watching someone means you've seen how they behave when they think nobody's grading them. That second category is where your candidates come from. Here's what you're actually looking for. They Show Up Before They Have To: You're in a webinar. Most people are lurking, camera off, half-paying attention. But one person is in the chat early, asking sharp questions before the presenter even hits the first slide. They're not performing. They're genuinely there. That behavior tells you something. They don't need external pressure to engage. They bring their own. That's the first trait. Self-generated momentum. People who are already moving before anyone asks them to. They Ask Better Questions Than They Give Answers: In any group setting, the people who rush to give advice are usually the ones you want to be careful with. The person who asks one really precise question that reframes the whole conversation, that's who you want in your room. Good questions are a skill most people never develop because ego gets in the way. Someone who listens long enough to ask something genuinely useful has the kind of intellectual humility that makes a mastermind function. Without that, every session becomes a competition for airtime. They Talk About Their Failures As Comfortably As Their Wins: Pay attention to this one closely. When someone shares a story, do they only tell you about the times it worked? Or do they give you the real version, including the part where they got it wrong and what they actually learned from it? Polished people are exhausting in a mastermind. You can't help someone who's always presenting their highlight reel. The person who says "here's where I completely blew it and here's what I'd do differently" is someone you can work with at a real level.

You're Building Events. You're Not Building a Circle. After 26 years in masterminds and 22 years producing events for 2,000 to 5,000 people in San Francisco, I can tell you with complete certainty that the loneliest people in this industry are the ones who think they can figure it all out alone. They hustle. They grind. They burn out. And then they wonder why the people who seem to have less talent are somehow moving faster. Here's what those people have that you don't. A room. A small, tight, deliberately chosen room of people who tell them the truth every single week. That's what a mastermind is. And if you're serious about building a real career as a party organizer or event promoter, you need one. Not someday. Now. Who Do You Actually Want to Be a Hero To Before I walk you through how to build this, I need you to sit with a question that my friend Joe Polish put in front of me years ago and it never left. Who do you want to be a hero to? Not who can you help. Not who needs your skills. Who do you WANT to show up for, week after week, year after year, and genuinely pour yourself into? My entrepreneurial skills could technically help anyone. But I don't want to help everyone. Because spreading yourself across everyone means you're showing up at 20% for everybody instead of 100% for the people who actually matter to you. Joe puts it plainly. Your number one job as an entrepreneur is to get checks. So figure out who cuts those checks, and make sure those are also the people you're passionate about serving. Be a hero AND get paid. Those two things are not in conflict. For you, as someone who teaches people how to run events and build nightlife careers, your students are your people. They're trying to break into a world that nobody hands you a roadmap for. They're figuring out vendors, venues, promotion, crowd psychology, liquor licenses, DJ contracts, and a hundred other things simultaneously. And most of them are doing it completely alone. That's your opening.