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Owned by Alf

I help nightlife connectors turn their network into $5K-20K/mo throwing social events. We plan your first profitable events step by step together.

198 contributions to MasterMind - Build Your Group
You might already know the person who can change everything
You're stuck on something. You've been stuck for weeks. Meanwhile, someone you know could probably help you figure it out over coffee. But you've never asked. You know where they work, what they drink, and where they went on vacation. You don't really know what they're good at. That's a missed opportunity. The people around you have skills you haven't discovered yet. And you have strengths they might need just as much. Start having different conversations..... Like..... “What do people usually come to you for?” “What are you working on that really excites you?” “What’s something you find easy that other people struggle with?” Then listen. Not just for what they can do for you, but for where you could help them. Maybe they're brilliant at organizing things, while you're great at getting people interested. Maybe they understand the numbers, while you know how to build relationships. You don't need to be good at everything. But you do need to stop assuming you already know what everyone around you has to offer. If you want a hand spotting the opportunities already sitting in your network, that is exactly what I help people do... Want to tap into my 26+ years of organizing my own mastermind groups? ...then.... Grab a quick 15 minute discovery call with me and let's see how I can help: https://tidycal.com/alfmarcussen/mastermind-call-15-min
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You might already know the person who can change everything
Come With An Ask
Most people waste the room and don't even know they're doing it. They show up, give a little update, "things are good, busy month, closed a couple deals"... and then they listen politely while everybody else does the same. Everyone leaves feeling fine. Nobody leaves changed. That's not a mastermind. That's a status meeting. After 26 years, here's the thing I wish every new member understood on day one. The room is only as useful as the question you bring it. A vague update gets you vague nodding. A real ask gets you a real answer. "Should I raise my prices or not, here are my numbers, here's what I'm scared of"... that's an ask. The room can grab that and actually do something with it. "Business is good" gives them nothing to work with. You handed them air, so air is what comes back. The members who get the most out of a room are not the most successful ones. They're the ones who walk in every week with one sharp, specific thing they're genuinely stuck on, and put it on the table before anyone has to pull it out of them. That takes a little guts, because a real ask means admitting you don't have it all figured out. But that's the whole point. You're not there to perform. You're there to get unstuck. So before your next session, don't prepare an update. Prepare an ask. One real decision, one real problem, one thing you'd actually pay to have 20 sharp people pressure-test. That's how you turn an hour of talking into a year of saved time. If you want to be in a room where people bring real asks instead of highlight reels, come take a look: https://www.skool.com/mastermind-skool-4781/about So tell me... if you walked into a room of sharp people this week, what's the ONE question you'd put on the table? And why haven't you asked it out loud yet?
Come With An Ask
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Hi Kim, Thank you so much. I really appreciate the comment. Thank you so much for stepping in and putting another viewpoint to the whole discussion. Thanks. Hope you're doing well.
Show Up Anyway
Everybody wants to know what happens IN the room. The right people, the sharp feedback, the big breakthrough. Nobody asks about the boring part that actually makes it work... The rhythm. A mastermind doesn't change your life because of one incredible session. It changes your life because you show up, same time, week after week, whether you feel like it or not. I've watched this for 26 years. The members who transform aren't the ones who had the single best idea. They're the ones who kept showing up when it was inconvenient. Slow week, nothing to report, tired, swamped... They showed up anyway. Because here's what consistency does that intensity never can. It compounds. Week 3 builds on week 2. The person across from you remembers what you were stuck on last time and asks how it went. You can't hide, you can't drift, you can't quietly let the year slip past you... Somebody's expecting you on Friday. The people who treat the room like an event they attend when it's convenient get event-sized results. Nothing. The people who treat it like a standing appointment they'd never cancel get life-sized results. Same room. Totally different outcome. The only difference is who kept showing up. So stop waiting for the magic session. The magic isn't a session. It's the hundred ordinary ones you didn't skip. If you've been meaning to get into a real room with a real rhythm, stop meaning to. Come see what showing up every week actually does: https://www.skool.com/mastermind-skool-4781/about So be honest with yourself... what's the last good thing you started and quit the second it stopped feeling exciting? And what would've happened if you'd just kept showing up?
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Show Up Anyway
Here's How I Actually Vet Someone Before I Let Them In the Room
Most people pick mastermind members off a feeling. "Good vibe, seems sharp, let's do it." Then three months later they are wondering why the room is flat. After 26 years, I do not invite anyone off a feeling anymore. I watch first. Here is exactly how. I do not rush. Before anyone gets a seat, I want a few real conversations with them, spread out over time. Not one great coffee. Several. Because anybody can be impressive for an hour. The real person shows up over weeks. And I am watching for specific things. Do they follow up? If they say "I will send you that," do they actually send it, or does it vanish? Small promises tell you everything about the big ones. Do they give, or just take? In normal conversation, are they already trying to help you with something, or is it all about them? The giver instinct shows up early if it is real. How do they talk about other people? Warm and respectful, or always a little cutting? Because that is how they will eventually talk about you. Do they keep their word on tiny stuff? Show up when they said, on time, prepared? Small reliability is the tell for whether you can trust them with the big things. Notice what is NOT on that list. How rich they are. How impressive their title is. None of it. I am vetting the human being, because the human being is what you have to sit next to every week. And this is exactly why the convenient pick trips people up. You skip the vetting on a family member or a close friend because you figure you already know them. But knowing someone socially is not the same as knowing they belong in this room. You know your cousin at the barbecue. You have no idea how your cousin handles accountability, honesty, and someone else's confidential problem on a serious call. Totally different test. So take your time. CALL a few people you respect, have real conversations, and watch how they actually show up before you ever say the words "want to do this together." The slow vet feels like it is costing you time.
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Here's How I Actually Vet Someone Before I Let Them In the Room
If Everyone in Your Room Thinks Like You, You Don't Have a Mastermind. You Have an Echo.
Here is a trap that feels great and does nothing for you. You build a room full of people just like you. Same background, same business, same way of seeing the world. It is comfortable. Everybody agrees. Every call feels good. ....And nothing changes, because nobody in the room can see anything you cannot already see yourself. I have watched this for 26 years. A mastermind that is all one flavor is just a mirror. You walk in with a blind spot and you walk out with the same one, because everyone around the table has the exact same blind spot in the exact same place. The whole point of a room is that someone catches what you cannot. And that only happens when the people in it come at your problem from angles you would never think of. Different industries. Different strengths. Different life experiences. The person who runs a totally different kind of business asks the dumb question that cracks your problem wide open, because they are not trapped in your assumptions. This is another quiet reason your family and your closest friends are the wrong call. They came up in the same world as you. Same reference points, same habits, often the same blind spots you have. So they cannot pull you out of your bubble... they are standing in it right next to you. You want people who make you go "huh, I never looked at it that way." You do not get that from an echo. You get it from someone different enough to see your situation with fresh eyes. Now hear me clearly. Different in perspective, yes. Different in values, no. You still want everybody honest, generous, and serious about showing up. That part never changes. But within that, mix it up. Different ages. Different fields. Different wins and scars. The strongest rooms I have ever been in looked nothing alike on the surface. One person crushing one thing, another figuring out something completely different, all of us sharpening each other precisely because we were not the same. So do not build a room of clones. Build a room of honest people who see the world differently than you do.
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If Everyone in Your Room Thinks Like You, You Don't Have a Mastermind. You Have an Echo.
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Alf Marcussen
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I help nightlife connectors turn their network into $5K-20K/mo throwing social events. We plan your first profitable events step by step together.

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Joined Oct 30, 2024
San Francisco and Norway