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Why Your Goals Are Broken... (and How to Fix Them)” Let’s start with a hard truth wrapped in a marshmallow; Most people’s (and business) goals are about as ambitious as a hungover sloth on a Tuesday after a Bank Holiday all night bender. You’ve heard them. “I want to write a book.” “I might try to start a side hustle… someday.” “It’d be nice to grow the business so I can spend more time with the family.” What are we doing? Manifesting or mildly daydreaming while watching Bake Off? The Curse of the “Meh” Goal Here’s what’s wrong with tiny, tepid, undercooked goals: They don’t scare you, stretch you... or excite you. They’re the tofu of ambition, technically doing something, but no one’s really buying into it. Tiny goals don’t get you out of bed. Massive goals launch you out of bed like a Tazmanian devil on Red Bull. I’ve spent over two decades speaking to more than a million people across the globe. From top CEOs to terrified high school students, and there’s one thing I’ve learned: Big goals change lives. Small goals change very little, if anything. Let’s unpack this with a few real-life clangers I’ve heard over the years: • “My goal is to read one book this year.” Mate. That’s not a goal. That’s forgetting your Netflix password. • “I want to be more confident… eventually.” Cool. When’s that? After you get reincarnated as Tom Cruise? • “I want to save a grand over the next five years.” Unless you’re a squirrel burying peanuts, I think we can aim higher. Why We Set Smaller, Realistic Goals There’s a reason people set these half-hearted, beige goals. Three reasons, in fact: 1. Fear of failure – If I aim low, I can’t fail. 2. Fear of judgment – If I aim high and tell people, I might look stupid. 3. Lack of belief – I’m not good/smart/skinny/posh enough. These are very human. Very real, and very solvable. But here’s the thing: Playing small doesn’t protect you—it robs you. It robs you of your potential, possibly your joy, and 100% your impact. And maybe worst of all…