Jan 7 • Notes 📝
What is lead generation? Module 1 Notes
Q1) What is lead generation?
Lead generation kya hoti hai?
Definition:
Find new potential customers
Create interest & capture their contact to convert them into future customers
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Steps of Lead Generation:
1. First identify the audience which is relevant to business
2. Grab their attention (online / offline)
On Upwork:
Hooks in cover letter
Video Looms cover letter
Create interest by offer creation
3. Create their interest
4. Capture the contact
5. Nurture the leads
6. Then ready them to close the deal
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Q2) Lead ka real matlab hota kya hai?
Lead is a person who is interested in your service or product & also provides you their contact details
Not just visitors, viewers, followers & subscribers
Lead = Interest + Contact Info
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Q3) Business terms mein lead generation kya hoti hai?
System in which business:
1. Grabs the attention of their ideal customers
2. Create interest towards their service
3. Capture the contact
Simple:
Potential buyers ko systematically business ka samna lana.
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Q4) Lead, Prospect aur Customer mein kya farq hai?
Term Meaning Example
Lead Interest + contact info Form fill kiya
Prospect Qualified lead (budget, need, intent) Interested & ready to buy
Customer Paisa de chuka hai Product / service buy kar chuka hai
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Q5) Lead generation marketing hai ya sales?
Marketing:
A way to attract the customer & create interest towards the service & product
Sales:
Closing the deal with your prospect
Lead Generation:
Bridge between marketing & sales — just like a path to move forward
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Q6) Online & Offline Lead Generation ka difference
Online:
Social media content
Ads
Email marketing
Website SEO
Influencer marketing
Offline:
Referrals
Events
Cold calls
Walk-ins
Rule:
Jahan attention hai, wahan leads hain.
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Q7) Lead generation ka role business growth mein
Leads = fuel of business
More leads = more sales chances
Stable leads = predictable growth
Here's the text from your handwritten notes:
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**b) leads ka bina business kyun fail hota hai?**
→ Sale, pipeline empty
→ Revenue unpredictable
→ Panic discounts lene padte hain
→ wrong client accept karna padta hai
**#) Step by step funnel**
1) Job post milna
2) Job kitti filter karna
3) Proposal bhehna
4) Client reply
5) Chat
6) call (optional)
7) Deal close
8) Delivery
9) Review
10) Repeat business
**#) key takeaways?**
a) lead generation is the only way for any business to survive & grow & sustain their revenues
b) Jo lead flow control kare g wo business growth control karega
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What is lead generation? Module 1 Notes
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