Google has introduced a feature that allows Google Business Profile (GBP) business details to automatically sync with Local Services Ads (LSA) for eligible accounts. Here’s what you need to know: 🔹 What syncs? - Business Name - Business Address - Location Type (e.g., whether customers can visit a physical location) 🔹 How does it work? - These details can only be edited through GBP. - Once LSA setup is complete, changes made to these details in GBP will automatically reflect in LSA. - Only verified GBP details will sync. Pending edits will not be transferred. - Changes made directly in LSA will not sync back to GBP. ⚠️ Important: This feature is currently available only to new LSA accounts created directly through GBP. It does not apply to all existing LSA accounts. 📌 Source: Google Local Services Ads Help Please keep this update in mind when handling GBP and LSA account changes!

https://streamyard.com/8u4wrpfwax Join us live as we break down how to turn your Local Service Ads into a steady stream of booked jobs. We'll cover why answering every lead within 30 seconds matters most, the three profile settings that lift your ranking, how to dispute bad leads so you get credited, and live teardowns of real accounts. Bring your questions. Click "Going" and comment your business name plus your biggest LSA question, and we'll tackle it live. https://streamyard.com/8u4wrpfwax

Wednesday, October 21, 2026, 2:00–3:00 PM Eastern. Accelerate Marketing / Local Lead Labs. Google is changing how local businesses prove trust, and the smartest move is to separate confirmed changes from limited tests before touching your account. Join us live for a practical Accelerate Marketing workshop for local-service business owners, law firms, and agencies. We’ll cover: 1. LSA featured-professional and headshot changes. How to adjust a professional-services ad after Google’s October notice removes featured professionals and makes headshots optional. This is a display/setup change, not a promised ranking improvement. Reference: https://searchengineland.com/google-local-services-ads-removes-featured-professionals-497197 2. Google Business Profile verification. How to follow the verification method Google actually offers, prepare legitimate evidence and protect identity documents. Photo-only and government-ID options are limited observations, not options everyone can select. Google guidance: https://support.google.com/business/answer/7107242 Photo discussion: https://localsearchforum.com/threads/verify-a-google-business-profile-with-a-photo.63441/ ID discussion: https://localsearchforum.com/threads/verify-by-uploading-government-id.63448/ 3. Delayed review-removal appeals. Keep one clean case with the review, policy issue, evidence and case number, and check its status rather than submitting duplicates. Delay report: https://www.seroundtable.com/google-business-profiles-review-appeals-delays-42331.html Google’s process: https://support.google.com/business/answer/4596773

Q: What is changing? A: Featured professionals will no longer show on your ads. Q: Do I still need headshots? A: No, headshots are now optional and won't affect your ad serving. Q: Will my photos and reviews be affected? A: Not at all! The rest of your ad—including reviews, ratings, and business photos—will remain unchanged.

👉 SIGN UP FREE: https://lsa-pmax-webinar-diyais-projects.vercel.app Google is moving every Local Services Ads account into Google Ads as Performance Max. If you run LSA (or manage it for clients), here's what breaks: • Your old performance reports don't come with you • Max cost per lead is retired. One target CPA for every service • Weekly budget becomes a daily average • Edit your GBP mid-move and your ads can pause 24–48 hrs • BBB callouts are gone Next Wednesday I'm walking through exactly what to save before your account flips, and how to run the first 30 days so your CPL doesn't spike. Wed Oct 14 · 2:00 PM ET · Live Q&A + hot seats 👉 Save your free seat: https://lsa-pmax-webinar-diyais-projects.vercel.app Comment "MOVE" if you've already gotten the migration email.