Hi Everyone! Ryan will be unable to host this week's workshop as planned. We know many of you carve out this specific time in your calendar for these deep dives, and we apologize for the short notice. Thank you for your patience and for being such an active part of this group. We look forward to picking things back up with you all next week!

Google just changed the ranking formula, and most local businesses are about to see their rankings vanish. As of late February 2026, "Openness" (your real-time business hours) has been confirmed as a top-tier signal, accounting for a staggering 32% of Local Pack influence. If you are closed when a customer searches, you are officially invisible. Join Ryan today at 2:00 PM EST to learn how to survive the March 2026 Feed Killer and the shift to SXO. 📚 3 Fresh Topics for Today: 1️⃣ The 32% Weighting: Hijacking the "Openness" Algorithm - The Meat: Google Search Liaison Danny Sullivan has confirmed that "Openness" is now a dominant signal for non-navigational local queries. Businesses open at the exact moment of search are receiving a massive real-time boost. - The Action: I’ll show you how to legitimately "gamify" your openness signal using "Special Hours" and staff-available call routing without getting flagged for "24/7 Misrepresentation." 2️⃣ The March 2026 Product ID Split: Protecting Lead Flow - The Meat: Starting March 2026, Google Merchant Center requires a mandatory Product ID split for multi-channel retailers. If your in-store version of a product differs from the online version (in price, availability, or condition), they must have unique IDs. - The Risk: If you miss this hard deadline, your Local Inventory Ads (LIA) will be disapproved, and your Performance Max (PMax) campaigns will lose 100% of their product visibility overnight. We’ll cover the 4-step segmentation protocol to save your feeds. 3️⃣ SXO & Search Journeys: Winning "Zero-Click" Citations - The Meat: Search has shifted from "keyword matching" to Search Experience Optimization (SXO). Google now generates personalized task-flows ("Step 1, Step 2...") based on implied intent rather than just blue links. - The Action: I’ll show you how to structure your "Services" page for machine extraction (chunking) so that your business becomes the mandatory "Next Step" cited by Gemini and AI assistants. In 2026, being the cited answer is the new #1 ranking.

Most local business owners are happy just getting "more leads." That is a rookie mistake. In early 2026, Google has shifted the goalposts from volume to Value. If you are still bidding for "any phone call," you are paying a "finance-blindness tax" that lets your competitors scoop up the $10,000 jobs while you’re stuck with the $99 service calls. Join Ryan today at 2:00 PM EST to see the 2026 Google Ads Reset in action. If you want to own the highest-margin jobs in your city, you cannot afford to miss this. 📚 3 Fresh Topics for Today: 1️⃣ The Call-Only Funeral: The February 2026 Deadline - The Meat: Google is officially deprecating traditional "Call-Only" ads this month. You can no longer create new call-only ads. All lead generation must transition to Responsive Search Ads (RSAs) with Call Assets. - The Result: This isn't just a name change. RSAs allow Google's AI to test thousands of headline variations to find which ones trigger a "High-Intent" call versus a "Price-Shopper" click. Early migrators are seeing a 15–25% increase in lead quality. 2️⃣ Value-Based Bidding (VBB): Bidding on Profit - The Meat: Stop treating a $100 service call the same as a $10,000 installation. Use "Conversion Value Rules" to tell Google: "Bid 3x higher for new customers" or "Bid 4x more for high-margin categories." - The Result: This forces the algorithm to hunt for profit, not just volume. Businesses using VBB report a 20% increase in total revenue while simultaneously lowering their cost-per-qualified-lead (CPQL). 3️⃣ The "Shadowban" Reply Trap: AI Moderation 2026 - The Meat: Google's 2026 review moderation is now fully AI-driven. Your review responses are no longer instant; they are held for review for anywhere from 10 minutes to 30 days. - The Trap: If a reply is rejected for a policy violation (like using personal names or aggressive language), it can silently tank your "Responsiveness Score" and drop your ranking while the reply sits in "Pending" limbo.

If you’re running Local Services Ads like it’s 2024, you’re essentially handing your budget to Google and your leads to your competitors. In 2026, the LSA platform has transitioned from a simple "pay-per-lead" tool to a complex, AI-driven bidding war. Join Ryan today from 2 PM to 3 PM New York Time to learn how to master the new LSA rules and maximize your ROI. 🛠️ 3 Critical LSA Shifts You Must Master: 1. The "Google Verified" Badge Transition - The Change: The "Google Guaranteed" green checkmark and the money-back guarantee are officially gone. They have been replaced by the Blue "Google Verified" Badge. - The Impact: This isn't just a color change. The removal of the guarantee changes how customers perceive risk. We’ll show you how to update your profile bio and photos to build the trust that the "Guarantee" used to provide. 2. The Death of Manual Disputes (Automated Credits) - The Change: Google has removed the ability to manually dispute bad leads. Credits for "job type not serviced" or "wrong geography" are now handled by an Automated AI Feedback Loop. - The Impact: If you aren't "training" the AI by grading every lead as Booked, Archived, or Spam immediately, the system will keep sending you junk. Learn the "Lead Grading" workflow that forces the AI to send you high-ticket jobs. 3. The 90-Day "Response Time" Ranking Signal - The Change: Google is now tracking your "Time to Connect" down to the second. Your ranking in the LSA top-three is now heavily weighted by your 90-day responsiveness average. - The Impact: If you miss calls or let messages sit for more than a few minutes, your "Cost Per Lead" will skyrocket as your rank drops. We will reveal the automation hacks to keep your response time near-instant 24/7. 🚀 Stop Wasting Your Ad Spend Don't let "Value-Based Bidding" drain your bank account. Learn how to set surgical boundaries on your service areas and job types to ensure every dollar spent is an investment, not an expense.

Google has officially turned the Map Pack into a Vertical Video Feed. If you are still relying on static photos, you are losing to the businesses that understand the new "Story" review format. Users are no longer just looking at your address; they are virtually soaring through your business using Immersive View. Join Ryan tomorrow, February 4, at 2:00 PM EST to learn how to play 2026 offense and stop playing 2024 defense. 🛠️ The 2026 Immersive Playbook: 1. Immersive View Internals - The Hack: Google now uses AI and Neural Radiance Fields (NeRF) to fuse your photos into 3D walkthroughs. We’ll show you how to upload the specific angles Google’s AI needs to prioritize a 3D cinematic fly-through as the very first thing customers see. 2. Story-Format Reviews - The Hack: Vertical video is no longer just for social media. In the 2026 Maps layout, vertical video reviews are the #1 conversion signal. One 15-second "Story" review from a customer is now outranking 50 text-only reviews. 3. The "Openness" Algorithm & LOI - The Hack: Google now weights your real-time business hours as a staggering 32% of your ranking signals. If you’re "Closed," you’re invisible. - LSA Bonus: We’ll also dive into the new "Location of Interest" (LOI) feature for Local Services Ads. This lets you capture high-intent leads from people searching for your city before they even physically arrive. 🚀 Dominate the Feed Don't let your business look like a static relic of the past. Transition your profile into a dynamic, immersive experience that stops the scroll and starts the booking. Link to join: https://streamyard.com/avdy8ut293 👉 Ready to see your 3D potential? Text the word “Audit” to 619-304-5155 for a free audit of your Google Business Profile or LSA page, or visit accelerateyourmarketing.com. Join the community: skool.com/locallealabs