👉 JOIN LIVE: https://streamyard.com/avdy8ut293 — why show up live instead of catching the replay? Bring YOUR business and I will pull it up live and build you a real plan. Your Local Services Ads, your Google Business Profile, your follow-up flow — what is costing you leads, and what to fix first. That is an audit people pay hundreds, even thousands, for. Free, on air. You do NOT need a webcam. Audio-only is fine, listening quietly is fine — just click the link and say your business name in the chat. Everyone who joins live also gets a free consultation. This is a deadline week. Google is rebuilding how Local Services Ads work, and the first U.S. businesses are being moved this month. 1. YOUR LSA IS BECOMING A GOOGLE ADS CAMPAIGN. Local Services Ads are migrating into Google Ads as Performance Max campaigns with pay-per-lead goals, starting with U.S. home and storefront services in August 2026. You get roughly 14 days notice by email and a dashboard banner — that is your entire window. Weekly budgets become daily averages, bidding goes automated, and here is the one that hurts: your historical performance reports do NOT come with you. Export them first. I will show you exactly which reports to pull. 2. "GOOGLE GUARANTEED" NO LONGER EXISTS. Google retired the Google Guaranteed, Google Screened and License Verified badges, replaced all three with one Google Verified badge, and killed the money-back guarantee behind it. If your website, ads, truck wrap or proposal PDF still promise a Google-backed money-back guarantee, you are advertising something that is gone. We will fix that, then cover the quieter problem: verification is not one-and-done. An expired insurance certificate or an ignored re-verification request can pause your ads without anyone calling you. 3. THE SIX QUESTIONS YOUR PHONE SHOULD ASK BEFORE YOU PICK UP. Most owners buy an AI voice agent and then give it nothing to say. I will walk the actual script — service type, location against your real service area, urgency, job size, who decides, and booking the slot — and why a good agent does not just answer faster, it hands you clean evidence when a lead was out of area, wrong service, or spam and should be credited back. Speed still decides who ranks: response time is one of the four things Google weighs, and speed-to-lead research found reaching someone in the first minute can lift conversion up to 391%.