Google Verified Badge: A New Look for LSA

Hello everyone! We have an important update from Google about some changes coming to Local Services Ads (LSA).

Effective October 20, 2025, Google will be launching a single, more cohesive "Google Verified" badge for all advertisers. This new badge will simplify the current system and provide a single, clear signal of a business's credibility.

As part of this change, Google will be discontinuing the Google Guaranteed badge and the associated Money Back Guarantee, also effective on October 20, 2025.

What are your thoughts on this? Do you think a single "Google Verified" badge will make it easier for clients to understand which businesses are trustworthy?

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