Sherm Stevens

Hey everyone! Get ready to dive deep into all things Local Services Ads! We're holding our LSA workshop today, and we'll be discussing everything you need to know to get the best possible results for your clients. Our topic today is Visibility & Leads: Mastering Google Business Profile + Local Service Ads in the Age of AI. If you’re a small or medium business owner, getting seen and trusted locally is everything. In this live session, we’ll break down the latest changes in Google Local Service Ads & Google Business Profile and show you how Conversational AI can plug into your profile & ads to win more leads and convert faster. You’ll learn: - What the new Google Verified badge means and how to make sure you’re using it so customers trust your business. - How lead types, message response speed & profile completeness now affect visibility & cost in LSA. - How to use AI tools to streamline responses, schedule appointments, answer FAQs, and keep your GBP & LSA profile in top shape. - What to watch out for: policy ownership, content rules, and staying compliant so you avoid penalties or suspensions. If you want more leads, better trust, and less guesswork, this is for you. We encourage you to bring your questions! Details: - Date: Today, September 24th - Time: 2 PM - 3 PM New York Time - Link: https://streamyard.com/avdy8ut293 We're excited to see you there!

New comment 14h ago

Sherm Stevens

0 likes • 2d

Unable to attend, but I'm wondering how the changes coming to GLSA will affect everything? Google had a good thing when they first started this, but they changed it so you can't manually dispute a lead anymore... you have to have an act of Congress. When I first started using this with clients, HVAC leads were $29 and we could track them pretty accurately. Crazy high ROAS. Now, I think they are closer to $90 and many calls are lazy customers who searched the company name and clicked the first link they saw.

Sherm Stevens

0 likes • 14h

@Roxanne Escolano We know everything Big G does is all about profit. When GLSA started, it was almost impossible to get in touch with a Google rep if you got denied or had questions. Eventually they had a great staff of English speaking reps that were dedicated. Soon after they, they switch to overseas agents who had trouble understanding complex issues... then, as more companies joined the program, prices increased and they removed the ability to dispute. It's much better than Google Ads (AdWords) at delivering customers, but it's slowly losing its efficiency.

Ryan Steinolfson

7d •

Wins 🏆

Create Free amazing photos for your Google Business Profile or Google Local Service Pages

@Randy Allen and Sam were on the LLL Live call on Tuesday and Randy implemented one of our suggestions right away. Let me know what you think. https://www.loom.com/share/7c4163cd38fe4a0a88e7d4d25d52d6a8?sid=72533233-9654-47e3-9528-58864426b4c3

New comment 4d ago

Sherm Stevens

1 like • 6d

I’m curious if Google allows images like this added to a Google business profile by the account manager without issues? My experience is that G prefers natural, unedited photos and may prevent these types of photos showing.

Sherm Stevens

1 like • 4d

@Ryan Steinolfson I have a client who just hired a marketing manager who has convinced the client that AI photos "ain't where it's at" - even though I've been using them on their website for awhile (they thought they were stock photos.) As an aside I just canceled my Adobe Stock membership (10 images/$30/month) because most of the images in there are AI generated.

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Sherm Stevens

@sherm-stevens-9695

I help HVAC contractors + home service businesses add 75-100 new service calls every 30 days GUARANTEED without every having to pick up the phone.

Active 13h ago

Joined Jul 16, 2025