Question about BOOST a PowerPost as an ad on Meta

Hey

you mentioned the PowerPost strategy and that we can run it directly as an ad on Meta. I’m curious about your view on this, because in the past every specialist I worked with strongly advised against boosting organic posts. It was always considered wasted money.

I’m currently running ads for

@Chantal Perrinjaquet

, who’s one of your Premium clients, so I want to make sure we follow the approach you’d actually recommend.

A few months ago, a successful marketer I follow said boosting is now working surprisingly well on Instagram, but still not on Facebook.

So I’d love to hear how you see it today?

And if boosting an organic post on Instagram and/or Facebook is actually a good idea again, what format performs best in your experience? A single image, a carousel, or a video/reel or ...?

If anyone else here has tested this recently, I’d be happy to hear your experience too.

Thanks, Arnold

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