Here's the full story...
Stephanie found an off-market 4-plex last week. (EXPIRED Listing)
Good start.
But then she got stuck in analysis paralysis.
"I need to make sure the numbers work before I talk to any investors. I don't want them to think I'm stupid."
Sound familiar?
She was trying to decide if it was a good deal instead of letting actual investors decide that for themselves.
So I asked her: "Have you reached out to the 17 multifamily buyers in LeadDeck.ai in that zip code?" No. She hadn't.
Here's what happened when she finally did:
She called & texted 4 of them. 4 OF THEM...
Didn't feel great that day. Started late. Didn't even think she accomplished much.
But 3 of them responded.
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"Lead" #1: The RV Park Deal
10-acre property with an RV park, apartment building, convenience store, and taco stands.
Current income: almost $20,000/month.
The owner told her there's room to expand to 60 RV pad sites.
She's going to see it tomorrow.
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"Lead" #2: The Lake Travis Lots
The investor said: "I can't believe you called me. This is perfect timing. I want to sell this."
Two 2-acre waterfront lots overlooking Lake Travis.
He tried to sell them before for $750-800K combined.
By the end of the call? He offered both at $625K each.
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"Lead" #3: Commercial Tollway Properties
Two commercial properties on the tollway. One he's ready to list.
The other is making $6,000/month with unused yard space that could be developed into mini-storage or something else.
He wants to move forward.
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Let that sink in.
Stephanie went from overthinking one deal to having multiple listings and investor conversations in her pipeline from 4 phone calls.
She didn't pitch the 4-plex she was worried about.
She asked them about their property. If they'd be open to an offer.
3 said yes. One said "perfect timing."
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Here's the real lesson:
You don't need the "perfect" deal. You need the conversation.
The deal is just the bait to start talking to people who are actually active in the market.
Stephanie's text was simple:
"Hi [Name], this is Stephanie with eXp Realty. I'm reaching out about your property at [address]. I'm inquiring on behalf of a private client looking to buy a multifamily investment in [city]. I was curious if you'd be open to looking at an offer."
That's it.
No fancy scripts. No over-complicating it.
Just reaching out to people who are already doing deals and starting a conversation.
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The problem most agents have?
Not enough pipeline to even know what to focus on.
Stephanie's problem now?
She has TOO MANY opportunities and needs to figure out which ones to prioritize first.
That's a much better problem to have.
Money follows speed. Time kills deals.
So here's what I told her:
1. Get the listing locked down ASAP - the one he said he'd list. That's an asset that brings you inbound opportunity whether it sells immediately or not.
2. Work your network on the lake lots - reach out to builders, investors, anyone who might know someone. It's off-market. No competition yet.
3. The RV park will take the longest - biggest payday, but longest due diligence. Don't ignore it, but don't let it distract you from closing the faster deals first.
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The question for you:
Are you overthinking the deal?
Or are you having the conversations?
Stephanie didn't wait until she had it all figured out.
She just reached out to 4 people.
And now her pipeline is full.
What's stopping you from doing the same thing?
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P.S. - If you want to see how Stephanie found those 17 multifamily buyers in under 60 seconds and how you can do the same thing in your market, check out FREE (LIVE) workshop...How To Get Absentee Owners To List Their Property(s) With YOU In 2026!