Are You a “Swag Bag”… or a Key Person of Influence?
4 Mindset Shifts Every High-Performer Must Make (in my opinion) A hard truth Dr. Fraser recently highlighted: Some people are planning for three generations…while others are planning for Saturday night. And that’s the same gap I see when I coach leaders. Many talented people are busy, helpful, skilled — and still invisible. Because they haven’t decided what they want to be known for. That’s the difference between a Swag Bag and a Key Person of Influence (KPI). A swag bag is full of random goodies. A KPI is the one essential solution. Which one are you acting like? Here are the 4 mindset shifts that move you from “busy but invisible” → “sought-after and essential”: 1. Being Helpful Isn’t Enough The “Swag Bag” does everything: Many lanes. Many talents. Many directions. But no identity. No core outcome. No message the marketplace can repeat. If you can’t explain what you do in one sentence… the marketplace won’t remember it in one minute. 2. Your Growth Is Your Ceiling Your business, brand, or career cannot outgrow you. No strategy or technique can compensate for a leader who isn’t developing. I shared this previously and I'll say it again: “The only way to maximize your profits is to maximize yourself.” Experts invest — in their mind, their clarity, their skills and their systems. 3. Focus Creates Influence Becoming a KPI requires deciding: “I’m the one for this.” Caesar, the boxing coach with 19 certifications, grew only after choosing his one idea. One class. One system. One offer. Result? Forty active members on day one. Ideas don’t change your future. Decisions do. 4. Build Systems, Not Just Skill A KPI turns their expertise into: Frameworks. Methods. Language. Solutions that are uncopiable. When your system has a name — your name — you become a category of one. The goal is not more noise. The goal is more relevance. You’re already talented. Already valuable. Already capable. Now the question is: What is the ONE transformational outcome you’re choosing to be known for?