Forget Revenue: 5 Hard Truths About Cash Flow That Will Save Your Business
A lot of businesses look “successful”… right up until they can’t breathe financially. If you want real peace, power and sustainability, here are 5 uncomfortable but freeing truths:
1- Revenue Is Applause. Cash Flow Is Oxygen.
Profit doesn’t keep the lights on — cash does. Know your runway:
- 12+ months = Elite
- 6–11 months = Strong
- 3–5 months = Risk
- <3 months = 🚨 Crisis
2- Your Numbers Are Telling a Story. Start Listening.
Do a 90-Day Lookback:
- Total In vs Total Out
- Identify leaks
- Categorize spending: Must Spend | Should Spend | Nice To Have | Waste
Your financial truth brings your next level of clarity.
3- Predictable Revenue Is Engineered, Not Discovered.
Stability comes from:
- Recurring revenue
- Consistent pipeline
- Strict collection discipline (Hope is not a strategy.)
4- Slow Seasons Aren’t Surprises. They’re Patterns.
Smart leaders:
- Study historical slow periods
- Build cash buffers
- Create evergreen + seasonal strategies
Slow season panic is optional.
5- Financial Clarity Isn’t a Dream. It’s a 90-Day Plan.
Clarity → Stabilization → Acceleration → Expansion
With:
- A 4-account banking system (1-Clarity, 2-Stabilization, 3-Acceleration & 4-Acceleration)
- A weekly CFO ritual (1 hour, non-negotiable)
Control is built, not wished for.
Bottom Line
Revenue impresses people.
Cash flow protects leaders.
Your business doesn’t need applause… it needs oxygen.
👇🏾 What is your cash flow currently telling you that revenue isn’t?
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Forget Revenue: 5 Hard Truths About Cash Flow That Will Save Your Business
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