May 28 • General discussion 📣
You Don’t Have a Cold Email Problem. You Have a Value Problem.
Most people think low reply rates mean their email copy sucks. But more often than not, it’s the offer that’s dead.
If you're sending 300 emails a day with 60%+ open rates and no conversions, your subject line is solid, but the person reading doesn’t feel like what you're offering is worth their time.
Ask yourself...
Would you reply to your email if your plate was already full?
Is the value obvious in the first 3 lines, before they scroll?
Does your offer fix something they actually lose sleep over?
Cold email works. But only when your message hits a nerve. Refine the pain, not just the copy.
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You Don’t Have a Cold Email Problem. You Have a Value Problem.
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