This is how you land 3-6% reply rates on cold email

I went through my own spam folder this week and picked apart every cold email that landed there... some decent, most straight up broken.

Every single one lives or dies on the same three things. I call it the triple tap: open, read, reply.

Miss any one of those and the email's dead, doesn't matter how good the offer is behind it.

In my new YouTube video I go through real examples pulled straight out of my spam box, the good, the bad, and the "how did you think this would work" ones, then break down exactly what I'd fix.

Stick around to the end and I hand you a free tool that walks you through the whole thing yourself: diagnosing your offer, building your ICP, picking a messaging angle, even writing the spin tax so your first send doesn't torch your deliverability.

No gatekeeping on this one.

Go watch it, then go fix your copy.

Watch here: https://www.youtube.com/watch?v=07Gpao_igIk

What's the worst cold email you've ever gotten? Drop it below, might roast it in the next one.

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This is how you land 3-6% reply rates on cold email