The Biggest Scam In The Agency Space · Lead Generation Secrets

The Biggest Scam In The Agency Space

The single biggest issue in the agency space is that every 'agency growth ad' focuses on some fancy new 'secret funnel' that is said to be 'the only thing that works to get clients in 2024'

Complete BS

Every outreach method works if you have a clear, ROI-driven offer that solves a specific problem for a particular client

I promise Ogilvy group (the biggest agency in the world) does not use a low ticket funnel, VSL/DSL, challenges, a community, or any other fancy new gimmick.

Cold email works. Paid ads work. Cold DMs work. SEO works. LinkedIn works. Meta/IG works.

Keep the main thing the main thing:

Building a system that gets qualified companies to respond to your offer and book a call.

Anyone who tells you there is only one way to get clients is lying to try to sell you something.

--Alex

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