Jun '25 • General discussion 📣
💥Most cold emails don’t fail because of the offer.
They fail because they sound like cold emails. Too formal. Too clever. Too much.
The truth is, people don’t read emails ..they skim for how it feels. If the first line feels fake, the tone feels off, or the CTA feels forced, they’re gone.
Your cold email should feel like a DM from a smart friend. That’s it.
If you want replies, stop sounding like a marketer. Sounds like a real person.
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💥Most cold emails don’t fail because of the offer.
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