Lead Finding Secrets Wanted (moving away from 'Lifestyle' targeting)

Hey legends! I'm new here (but have worked online for over a decade). This is my first foray into cold email! 📧

Traditionally, I've used warm email and social media (via ads and organic) to target mainly "lifestyle" interests for my affiliate marketing/NWM business.

With cold email, the filters are B2B focused (job title, industry, etc), so I need to think more out-of-the-box when targeting.

I'd love to hear from people who made a similar move and how you got creative when targeting.

My offer is a great match for solopreneurs, (like coaches or sales pro's - who I can target) and other overworked business owners who are looking for a simpler way to do things in business.

How would YOU find these people when looking for leads? 🧐

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