Feb 20 (edited) • Copywriting ✍️
IT MSP - UK Accounting Firms - £5k MRR - Avrg Per Client
Please share your thoughts on this campaign copy and offer.
Offer:
Elite Cloud Care. We specialise in MSP IT support for UK accountancy firms as they scale toward 50 employees.
ICP :
Accounting Firms in the UK.
Team Size - 11 to 50
Average Growth in the Accounting Divison 5% Yearly
Persona 1 for this Email:
Managing Partner & Senior Partner
Avg: £ 5K Monthly and LTV is around £180 K to £300 K in 3 to 5 Years
Goal - to identify firms that are currently re-evaluating their IT as a yearly planning and facing daily issues with workflow.
1st Cold Email
Subject: More Clients + Slower Systems?
{{RANDOM | Hi | Hello | Hey}} {{firstName}},
Noticed {{companyName}} in {{location}} is now around {{# Employees}} employees.
As firms {{RANDOM | grow toward | scale toward}} 50 staff, recurring issues {{RANDOM | tend to surface | often appear}}:
“I can’t log into Xero/Sage.”
“Remote desktop keeps freezing.”
Individually minor — but disruptive during {{RANDOM | busy | peak}} filing periods.
It’s rarely about effort from your IT team or MSP.
More often, it’s how the infrastructure was originally structured before growth.
We help UK accountancy firms structure their IT properly so disruption reduces as they scale.
Let’s schedule a short 20-minute call next week to review your current setup,
If this is something you’re currently experiencing or beginning to review internally.
Afterwards, we’ll prepare a customised IT roadmap in 24 to 48 hours so you can review and share with fellow partners.
Would Tuesday or Thursday morning suit?
Best regards,
Anwar P.
P.S. I’m Anwar, Co-Founder @ ECC. We specialise in MSP IT support for UK accountancy firms as they scale toward 50 employees.
1st Follow Up
Hi {{firstName}},
Resurfacing this in case it’s timely — you can find more context here if helpful:
{{RANDOM | Thanks, | Best, | Regards,}}
Anwar P.
2nd follow-up
Hi {{firstName}} ,
I’d value your thoughts — is reviewing your IT structure something you’re prioritising this year?
Best,
Anwar P.
3d Follow Up
Hi {{firstName}},
If this isn’t a priority right now, no problem — I’ll close the loop for now.
If it becomes relevant later this year, we can always reconnect.
Best,
Anwar P.
Co-Founder @ ECC
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IT MSP - UK Accounting Firms - £5k MRR - Avrg Per Client
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