Most people think cold email is outdated.
"No one replies."
"It all goes to spam."
"Nobody reads them anymore."
But when done right, cold email remains one of the most cost-effective, scalable ways to fill your calendar with qualified prospects.
Weโve used this exact system to generate 30+ meetings per monthโconsistently.
Hereโs how it works:
๐ญ. ๐ฃ๐ฟ๐ผ๐๐ฒ๐ฐ๐ ๐ฌ๐ผ๐๐ฟ ๐๐ผ๐บ๐ฎ๐ถ๐ป & ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐
Your email health matters. A lot.
- Use a dedicated domain (e.g., go[YourBusinessName].com).
- Premium email providers like Microsoft Office help keep your emails out of spam.
๐ฎ. ๐๐๐ถ๐น๐ฑ ๐ฎ ๐๐ถ๐ด๐ต-๐ค๐๐ฎ๐น๐ถ๐๐ ๐๐ฒ๐ฎ๐ฑ ๐๐ถ๐๐
Not all prospects are worth reaching out to.
- Use Apollo to find decision-makers in your niche.
- Apply filters (industry, job title, revenue) to stay laser-focused.
- MillionVerifier helps clean your list and eliminate bounces.
๐ฏ. ๐๐ฟ๐ฎ๐ณ๐ ๐ ๐ฒ๐๐๐ฎ๐ด๐ถ๐ป๐ด ๐ง๐ต๐ฎ๐ ๐๐ฒ๐ฒ๐น๐ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น
Forget robotic, sales-heavy pitches.
- Keep your emails short, clear, and human.
- Focus on the recipientโs pain points and how you solve them.
- Offer something valuableโinsights, a resource, or a quick win.
๐ฐ. ๐จ๐๐ฒ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ ๐๐ผ ๐๐ผ๐ผ๐๐ ๐ฅ๐ฒ๐ฝ๐น๐ถ๐ฒ๐
Most people ignore cold emails.They donโt ignore personalized videos.
- Tools like Repliq let you scale video outreach while keeping it personal.
- Instead of pitching a call, send a value-driven video first.
๐ฑ. ๐๐ผ๐น๐น๐ผ๐-๐จ๐ฝ ๐๐ถ๐๐ต ๐ฃ๐ฟ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป
Most responses come after the third or fourth email.
- Build sequences that add value with every touchpoint.
- Use a mix of email, LinkedIn, and even soft social touches.
The Result?
A predictable system that books calls on autopilotโwithout ad spend or endless outreach.
Cold email isnโt dead.
Bad cold email is.
How are you currently optimizing your cold email outreach?
Letโs share insights below.