Facebook Pixel - NEED HELP URGENT · Lead Generation Secrets

Facebook Pixel - NEED HELP URGENT

I’m running into a major issue. Last week, I had $50,000 in revenue, but after retargeting my Facebook pixel. Now I am losing money.

I help people get financing for brand-new roofs. My landing page have an option for the credit score:

580 or less:
580 to 630:
630 to 700:
700+:

I thought it’d be a good idea to tell Facebook not to fire the pixel for leads with a 580 or less, thinking it would refine the targeting and improve results.

But after making that change, my cost per lead went up significantly (which makes sense due to more refined targeting), but at the same time, lead quality dropped, and the number of leads decreased

This resulted in zero sales this week—the first time since the company started. The same team closed almost eight roofs the week before, and now nothing.

This is despite adding tools like Go High Level, better automations, and raising standards for our setting team. Morale has taken a hit.

What’s the best way to reset my Facebook pixel to get leads coming in as they were before? I’ve already re-enabled the pixel to fire for leads with a 580 or less, but how can I retrain Facebook to get back on track?

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