Feb 1 • General discussion 📣
Do you really need to pick a niche when starting out?
If you’re starting an agency, you’ve likely heard this advice before: “Find a niche and stick to it.” And while specializing can be a game-changer long term, it’s not always the best move when you’re just starting out.
Here’s why:
Think about it. Specialists, like doctors, are trusted more and paid more. The same goes for agencies. Focusing on one niche allows you to deeply understand your clients, build repeatable systems, and easily scale your business.
When you serve one market—like MedSpas or real estate agents—you can guarantee results and onboard clients seamlessly. That’s the power of niching down.
BUT—at the very beginning, your goal should be action. Waiting months to find the “perfect” niche is a trap. Instead, use this time to gain hands-on experience, hone your skills, and build confidence.
Work with anyone you can—roofers, dentists, e-commerce stores—pitch your services, even for free if needed. You’ll learn what works, what doesn’t, and which industries you enjoy working with.
Once you’ve got a few wins, THEN you can niche down, rebrand, and go all-in on one market.
The key?
Stick to it for 1-2 years and watch your results skyrocket. 🚀
Here are 4 actionable takeaways to help you balance action and focus:
→ [Start messy]
Don’t overthink your niche in the beginning. Use your network or cold outreach to get your first clients.
→ [Learn by doing]
Sharpen your skills—whether it’s running ads or setting up automations—by working with real businesses.
→ [Stay adaptable]
Use your early experiences to identify which niche aligns with your strengths and interests.
→ [Commit when ready]
Once you choose a niche, build repeatable systems, focus on understanding your clients, and scale with confidence.
You don’t need to have it all figured out at the start. Progress beats perfection every time. 💡
What’s been your biggest challenge when deciding to niche down? Let’s discuss below!
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Do you really need to pick a niche when starting out?
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