19d • General discussion 📣
60% of your lead list is garbage.
Stop scaling cold email volume. Scale your list quality.
Had a client booking 5 meetings a day from 3,500 emails. Not bad. But they were scraping leads manually with almost zero qualification. Out of every 1,000 on the list, 600 shouldn't even be there.
Same mailboxes. Same copy. Better leads. They went from 5 meetings a day to 50.
Pre-qualify before you send. Run AI enrichment. Check against your ICP before they hit the sequencer. Adding mailboxes won't fix a targeting problem.
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60% of your lead list is garbage.
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