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💰 Most lawn guys price a small lawn by its size. That's where the money leaks out.
A 10-minute lawn isn't a 10-minute job. You drive there, unload, mow, edge, blow off, load up, and drive to the next one. That's closer to 25 minutes. Your minimum has to be paid for the whole stop. Here's how to work yours out: ✅ Your hourly rate. If you're new, aim for at least $60. You only get about six and a half productive hours a day once you count driving and breakdowns. $50 falls short. ✅ Your smallest stop. Time it from leaving the last job to pulling out of this one. ✅ Rate x minutes, divided by 60. Round up. $60 an hour x 25 minutes = $25. Round up. Mine is $35 now, and $60 for a one-off. Why is a one-off nearly double? It's out of your way, the grass is usually long, and you may never see them again. Get paid properly the first time. I take one-off payments up front. Then test it with your quotes: 🟢 Just starting? Aim to win 1 in 2 until work is coming in. 🟡 Got a steady round? Put prices up till you win 1 in 3. 🔴 Winning every quote? Too cheap. When someone says their lawn is too small for your minimum, don't apologize: "Most of the cost is getting there and setting up, so even a small lawn has a minimum. If it doesn't suit, no problems at all." Full write-up with the scripts and the mistakes that wreck your minimum: https://lawnmowing101.com/minimum-charge-for-lawn-mowing/ 👇 Your task today: time your three smallest lawns this week, door to door. Post your minimum and your hourly rate below, and I'll tell you if it looks right.
💰 Most lawn guys price a small lawn by its size. That's where the money leaks out.
🚨 Got a WordPress site? Check this today.
On 21 October, PHP put out an emergency security fix. PHP is what WordPress runs on. The flaw lets someone break into a site without a password. Attacks started the same day. Updating WordPress won't fix it. Your host has to update PHP. ✅ On WordPress? Message your host and ask: "Has PHP been patched for the 21 October security update?" ✅ Got a yes? You're sorted. I moved lawnmowing101.com off WordPress a month ago. It's a plain static site now, and so is every lawn site I build. No PHP, so this one can't touch them. 🔒 📸 Screenshot below: my own lawn business site, Gecko Lawns, and a house washing website I built. Static, no PHP, nothing to patch. Not sure what your site runs on? Drop your link below and I'll check it for you 👇
🚨 Got a WordPress site? Check this today.
"Am I leaving money on the table, or undercutting?" 💸
Saw this in the group this week. Most guys answer it by checking what the other guy charges. That's backwards. Start with your own numbers. Say you want $2,000 a week. Half of that goes on running costs. Fuel, maintenance, tax, and gear. So you take home $1,000. $2,000 over a 40-hour week is $50 an hour. But you won't mow 40 hours. There's driving, quoting, fuelling up, changing blades, and fixing stuff. You'll be lucky to get 6.5 hours of actual mowing in a day. So you need $60 an hour just to hit the number. That's why I would recommend that you quote at least $1 a minute. 🕐 Guess the time, then multiply. 30 minutes lawn = $30. Then add hills, trees, catching, and mess. ⏱️ Time the first mow. If it keeps taking longer than you quoted, put the price up. 🚫 Have a minimum. Mine is $35 for a regular mow and $60 for a one-off. If they say no, you've saved yourself the drive. 🗣️ Say it like you mean it. Give the price, then stop talking. Most people are fine with your price if you are. You're running a business, not a charity. What do you charge per minute? Have you worked it out, or are you going off the guy down the road?
"Am I leaving money on the table, or undercutting?" 💸
NZ Claiming Fuel Tax Back?
To be able to make the claim we must keep the receipt? what is the best way to keep records? am i best to have a fuel card and have electronic transaction invoices?
You want to be there when someone searches "Lawn Care Near Me."
The best free way to do that is a Google Business Profile. Set it up right and it can bring in a few free leads a week. This week I set one up for a lawn guy in the US on one 30-minute call. He had a Gmail, a phone, and some photos. By the end of the call, his profile was built and waiting on Google. I've set up about 70 of these now. About 9 in 10 go live within 5 days. I set up a free Google Business profile and a website. I then started getting reviews. After a few months I was getting free leads every week. I used that to grow my business to over 450 clients. Here's how I set one up: ✅ Use your own Gmail. The same one you use for your business. ✅ Name it exactly as on your van. No extra keywords. That could get you suspended. ✅ Category: Lawn care service. ✅ Answer "No" to "location customers can visit" unless you have an office that is manned during work hours. It will ask for your home address, which stays hidden. ✅ Verification. Google texts a 6-digit code. If it asks for a video, show your vehicle, a street sign and your tools. Only you can film it. ✅ Services in customer words. Mowing, edging, hedge trimming, and cleanups. ✅ Hours 7am to 7pm weekdays. People look at night. ✅ At least 6 real photos. Google can reject photos with lots of writing on them. ✅ Helpers are managers, never owners. ✅ Reviews. Google experts say about 3 reviews averaging over 3.5 stars is when you start to show. Don't click the Google Ads button on the profile. It's set up for walk-in shops and burns budget. If you have a website on your own domain plus an email on that domain, Google can email the verification code. In my experience, that lifts the chance of verifying to about 90%. The full step-by-step is here 👇. https://lawnmowing101.com/how-to-set-up-a-google-business-profile-for-lawn-care/ Is your profile verified yet, or what's stopping you?
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