Ad fatigue??? · Agency Service Scaling Kings👑

Ad fatigue???

Running ads for a local business in Austin, TX. Spent around $250 on the first DCT (got 6 leads) before going all in on the best performing combination. Spent around $100 on that so far (also 6 leads).

With that amount, we've reached almost 11,000 accounts but the ads have stopped performing suddenly.

When I first made the ad with the best combination, we got 6 leads in just a few days with a 15/day budget with one lead actually converting. But after almost a week, we got no leads. Anyone know if that's ad fatigue or should I change my approach altogether? Frequency for the new ad is 1.53 and we were getting above a 1% CTR at the start, but after last few days, it's dropped to about 0.6%.

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