A couple days ago, @Jenn Roth shared a lovely invitation to her free Sacred Pause retreat and gave me permission to use it as our next Posting for Profit example! An hour with Jesus. Scripture, guided prayer and reflective journaling. And this little detail… “No need to turn on your camera.” For a woman who has been answering questions, making decisions and showing up for everyone else all morning, those words could be the reason she registers. She can come without getting camera-ready. Jenn’s post gives us a great starting point for Desire. It invites someone to experience her work through a free offer. Let’s look at how we could make that invitation even stronger and build the other phases around it. What could bring this Desire Post to life? Scripture, prayer and journaling tell us what happens during the retreat. The next question is what makes Jenn’s way different. Does she have a particular way of guiding reflection? A rhythm she follows? A kind of question that helps something click? That’s what we want to spotlight. We only know what Jenn shared in this post, so these examples are starting points for her to refine. We’ll lean into one detail we do know, the invitation to attend with the camera off. That may not be exclusive to her retreat, but we can show why it matters. Jenn could make the post more distinctive by adding something specific about her own approach. Her October gathering has now passed, so the examples below use placeholders for a future invitation. The paid offer example is hypothetical too. 👀 Attention Post The job is to stop the scroll and open a conversation. A strong opinion, surprising question or familiar frustration can make someone pause. Here’s an example. When did lunch become another working hour? The sandwich sits beside the keyboard. One bite. Three emails. Another bite. A message marked urgent.

@Shelly Phillips wrote an excellent Action Post yesterday!! Her title gives us something to celebrate. Then she takes us straight into a moment a business owner can recognize… A happy customer says something wonderful. It lands in a voicemail or at the bottom of an email. When it’s time to share that praise, it’s gone. We can see the problem. We can understand the fix. And we know exactly where to click. With Shelly’s permission, let’s use her Praise Patch post to learn how our Posting for Profit cycle works here in KPP. 💚 What makes this a strong Action Post? Shelly shows us what happens when someone uses her offer. One link. Ninety seconds. A customer can talk or type without creating an account. She also answers questions that might make someone pause. Who sees the review first? Does it go public right away? What happens to the customer’s privacy? Then she gives us a clear next step, a founding member code and a reason to act while those spots are available. That’s the job of an Action Post. Make the offer clear and invite someone to take the next step. Have something to offer? You can start there! Personal promotions are welcome once a member reaches Level Three. Your first post can be an Action Post. We’re learning this together. Post your post and I’ll identify where it fits in the cycle. I may also ask permission to use it as a teaching example, just as Shelly has kindly allowed here. Before posting another offer, move through the other three phases, Attention, Interest and Desire. You can spend time in those phases and revisit them as often as you like. Keep answering comments, asking questions and having conversations along the way. Someone takes the time to reply. You reply back. Another member joins in. Soon, people are learning about each other and finding reasons to connect. Exactly what we want to grow here.

Have you heard this one before?

Me: 365+ days

What do you think of this description (see photo)? I just updated my YouTube banner this morning with something similar (without the marketing note) and I really like it but would love your opinions especially if you hate it and it would not grab you to click if you didn’t know me… Will be having @Hendra look at the copy soon, but messy action needs to be taken!!