I want to share a story around a decision I made yesterday. I removed @Al Anderson from the group due to spam. This community has a zero-spam policy, and I take that seriously. My goal is to protect this space so members aren’t flooded with unsolicited DMs or pitches from people who aren’t here to contribute. That said, this has never been an anti-collaboration community. After a conversation, AI Anderson shared that his intention was to learn about books and participate without spamming. I’m open to second chances when intentions are clear and boundaries are respected. So here’s the line I’m drawing clearly: 👉 No spam. No cold pitching. No unsolicited DMs. 👉 Collaboration and community are welcome—when done openly and respectfully. To support that, I’m opening this one thread for visibility and connection. 👇 In the comments, feel free to share: - Who you are - How you help people - A link to your community (if you have one) This keeps everything transparent, optional, and respectful for everyone here. Thanks for helping keep this community valuable.

In this thread share the book hook statement that you put together.

If your Amazon Ads spend feels out of control, the issue usually isn’t ads themselves—it’s not knowing your ACOS and your break-even point. Once you know this number, you can make smarter decisions instead of guessing. 🔢 How to Calculate Your Break-Even ACOS Start with two numbers: - Book price - Royalty per sale Example: - Book price: $9.99 - Royalty: $4.00 Calculation: - 4 ÷ 9.99 = 0.40 - 0.40 × 100 = 40% ✅ Your break-even ACOS is 40% This means: - Below 40% → profitable - At 40% → break-even - Above 40% → losing money on that sale 🎯 What To Do With This Number Once you know your break-even ACOS: - This is the number you should aim to stay under in each campaign - It becomes your decision-making filter for scaling or pausing ads ⚖️ Being Over Break-Even Isn’t Always Bad An ACOS above your break-even point isn’t automatically a failure. Higher ACOS can still make sense if: - Ads are increasing visibility - You’re seeing organic sales lift - The book leads to series, bundles, or audiobooks The key question to ask: Is my goal pure ad profitability, or am I okay investing in ads if total sales (ads + organic) are profitable? Intent matters. 🔧 How I Tighten My Ad Campaigns To avoid wasting money, I rely on campaign budget rules. My approach: - Set a low daily budget per campaign (typically $10–$15) - Create a rule that: This tells Amazon: - “Sell my book aggressively when I’m not losing money” - “Stop immediately when performance slips” ✅ Final Takeaway If you’re running ads without knowing your: - Royalty - Break-even ACOS - Clear campaign goal You’re letting Amazon decide how much you spend. Control the numbers, and the ads start working for you instead of against you.

We could all use a little accountability - Including myself ❤️ Read the questions then grab the template at the bottom and make a post 🗒️ 1️⃣ What is **one specific thing** you completed on your book this week? Examples: * Finalized my book topic * Chose my main keyword + category * Wrote 1,200 words * Edited Chapter 1 * Uploaded my manuscript draft 2️⃣ What is the one thing you can commit to finishing by next week? Examples: * Write 2 chapters * Finish book outline * Draft my book description * Collect 10 competitor book screenshots 3️⃣ One blocker - What slowed you down or got in your way this week? This gives you: * Content ideas * Coaching opportunities * Workshop themes * DM conversations for higher-level support 4️⃣ Where are you at right now? 🔥 On track 🟡 Progress but slow 🔴 Stuck 🧠 Overthinking ⏸️ Life happened GRAB THIS TEMPLATE AND MAKE A POST! Drop your update below 👇 (Keep it short — progress > perfection) 1️⃣ **One thing you completed this week:** 2️⃣ **One thing you’re committing to finish next week:** 3️⃣ **Any blocker slowing you down? (optional)** 4️⃣ **Status emoji:** 🔥 🟡 🔴 🧠 ⏸️ I’ll be reviewing these to and helping to move you forward!