How Do You Know What Will Sell? 🤑
Guessing what people want is basically gambling.🎲 Sure, every once in a while someone gets lucky and publishes a book that takes off. But if you're relying on luck, you're making the process much harder than it needs to be. The better approach is research. Before I create a book, I want to understand whether people are actually searching for the topic and whether there's an opportunity to get visibility and convert that visibility into sales. You've probably heard me talk about keywords before, and a tool I use called Publisher Rocket. That's exactly why I'm sharing my latest video. In it, I walk through my keyword research process, how I evaluate book ideas, and the things I look for when deciding whether a topic is worth pursuing. If you've ever wondered how to stop guessing and start making more data-driven publishing decisions, check it out below.