A lot of people think “best seller” means you need a huge following. You don’t. It’s about strategy, not popularity. Here’s the simple breakdown 👇 1️⃣ Category selection matters more than you thinkYou’re not competing with all of Amazon. You’re competing inside a specific category. Choosing the right one can make the difference between ranking #87,000… or #1. 2️⃣ Keywords are the foundation. Amazon literally tells you what people are searching for. If your title, subtitle, and backend keywords align with buyer intent, Amazon knows exactly who to show your book to. 3️⃣ Sales velocity > total sales. Best seller status is based on how many copies you sell in a short window, not over your lifetime. That’s why launch strategy matters. 4️⃣ Your cover + title do the selling. If your cover doesn’t stop the scroll or your title isn’t clear, your ranking will stall — even if the content is great. 5️⃣ You don’t need perfection — you need proof of demand. Books rank because there is demand, not because they’re the longest, deepest, or most poetic. Best seller status is a positioning game. Once you understand that, it becomes repeatable. I'm attaching a list of TOP 25 Categories that have an opportunity to become a BEST SELLER!

In this thread share the book hook statement that you put together.

One thing I want everyone here to understand is just how much opportunity exists outside of Amazon when it comes to selling your books — and TikTok Shop is a big one right now. That’s why I invited a fellow author @Gwen Taylor into the community. Her journey is a real example of what’s possible when you treat your book like an asset instead of a one-time project. FOLLOW GWEN ON TIKTOK Gwen started on TikTok in 2025 with one clear goal: sell her book. We worked together on creating some video content, then she was able to get connected with a network of content creators. No complicated funnels. No huge audience. Just consistency and positioning. Then her book “The Burnt Out Bitch” went viral. She has sold close to 4,000 💰 copies directly on TikTok alone. What most people miss is the second-order effect: those TikTok sales didn’t just stay on TikTok. They boosted her visibility, credibility, and momentum — which then supercharged her Amazon sales as well. This is proof of something I say all the time: As an independent publisher, you are not limited to one platform. 📖 One book = an asset. 🏪 Multiple marketplaces. 🚀 Scalable opportunities. If you’ve been thinking too small about what your book can do, let this be your reminder that publishing is leverage — but only if you’re willing to use it. 👇Want to know more about what it takes to be successful on Tiktok shop?

Big congratulations 🚀 to the future authors who are moving ahead on getting their books from idea to reality we have @Angela Beswick who leveled up to premium she is actually almost finished with her romance novel, and we have @Nicole Lesley who is also moving ahead with getting her Children's centric book that teaches them to slow down and connect with nature brought into the world! 💥 I want to take a moment to acknowledge this community and the growth I’m seeing here. The engagement, the questions, and the clarity you’re starting to gain around your book ideas has been incredible to watch. Seeing so many of you move from “I have an idea” to “I’m taking real steps to become an author” has made me more invested in this community than ever before. Because of that, I’ve been leveling up behind the scenes too. I recently brought on a Skool mentor who has helped other creators build strong, thriving communities here. Winning Skool games isn’t the goal—but improving the experience, structure, and support inside this group absolutely is. I’m always looking for ways to raise the standard and give you more real value. That’s why I’m shifting Premium from weekly Q&A calls to more hands-on workshops (with replays). These will be focused, practical, and designed to help you move faster instead of staying stuck. Tonight’s workshop is a great example: Profitable Book Topics. In this training, I’ll break down why books perform better when they’re SEO-optimized from the very beginning—especially if you don’t have a large audience yet. This is the exact foundation that gives your book a real chance to rank, sell, and grow organically. This workshop is exclusive to Premium members, so make sure you check the calendar. One more important update: we’re rapidly approaching 400 members. When we hit that milestone, Premium pricing will increase from $20/month to $40/month. If you’re already Premium, your rate stays locked in as a thank-you for being an early supporter.

Huge congratulations to @MJ Berst she is serious about her goals and has big ideas for a book she is planning to publish soon. She leveled up to PREMIUM to access the full course on how to self-publish a book and get it listed on Amazon for sale as an ebook and paperback. I can't wait to celebrate that book launch. @MJ Berst once you get that book up, I am looking forward to share it with the community so we can all support you during the book launch phase. I also wanted to take a moment to welcome the new members we have in here in the last few days, so a big warm welcome to @Brittany Leigh @Janine Penny @Conrad Chikwanda @Anna Heflin @Justin Yip @Daz Don @Lees Garcia @Agnieszka Niemczyk @Pia Haugseth @Jake R @Precious Nunag @Katie Isaacson @Nicole Lesley @Lesley Christine @Jenny Watz - She already has one book she used a publisher to help with, and now is interested in learning how to self publish. You can find her book here - https://www.amazon.com/Self-Editing-Made-Easy-Strengthen-Confidence/dp/1637655401/ @Frederick Dudek - I had an opportunity to also connect with him and he also already has his own book how to create business superfans! you can find it here - https://www.amazon.com/Creating-Business-Superfans-Time-Tested-Customers-ebook/dp/B09WC34W4F/