The SEO Strategy Authors Should Be Using for Social Media

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As an expert in what you do, or what you're writing your book about, you already know your audience has questions.

But are you answering them… or avoiding them?

One of the easiest ways to reach your target audience is by leveraging FAQs. People are constantly searching for answers online, and if your content is answering those questions, you naturally place yourself in front of the exact people who need your help.

After working in SEO for 15+ years, I can tell you that question-based content is one of the most effective ways to gain visibility in search. When you create content around the questions people are already asking, you increase your chances of getting discovered.

This can lead to:

👉 More views on your social media

💖 More awareness around your book

🚀 More potential readers finding you

🤑 More sales over time

And the best part?

This strategy doesn’t only work for books. You can use it to promote anything—your community, courses, services, or expertise.

Here’s a simple prompt you can use to generate ideas:

👉 What questions are people asking online about [TOPIC] that could be turned into social media videos?

Try plugging in your topic and see what comes up.

Those questions can easily turn into:

• Social media videos