Low, Medium, or High Content Books Simplified

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You’ve probably heard people throwing around terms like “low content” and “high content”… but what do they actually mean when you’re trying to publish your first (or next) book?

Let’s break it down in a way that actually clicks 👇

🟡 Low Content Books: Think notebooks, blank journals, or simple logbooks. These usually have minimal written content—mostly repeated pages or templates. They’re easy to create, BUT they can be harder to sell because they don’t always stand out. Amazon has also gotten stricter with these since many feel repetitive or “cookie-cutter.”

🟠 Medium Content Books: This is where things start getting fun 👀 These are a mix of structure + creativity—like coloring books, activity books, planners, guided journals, and workbooks. You’re adding more value, more uniqueness, and more reasons for someone to actually choose your book.

🔵 High Content Books: This is what most people picture when they think of a traditional book. These are content-heavy with actual writing—chapters, paragraphs, and deeper value (think self-help, guides, how-to books, etc.).

👉 These tend to perform really well because people are actively searching for solutions, stories, or transformation.

💡 My Take: I personally lean heavily toward high content books because they’ve been the easiest for me to sell and scale. There’s clearer demand, stronger keywords, and more perceived value.

But here’s the truth…There’s no “one right way” to win on Amazon KDP.

You can build a profitable strategy with low, medium, or high content—it all comes down to: