This is one of the most common questions I get, the answer is… it depends on your topic.
For most nonfiction books, a solid range is 20,000–50,000 words. That’s usually enough to clearly teach something, solve a problem, or guide your reader to a specific result.
But here’s the key 👇Longer does NOT always mean better.
I’ve seen shorter books perform really well because they are:
- Focused
- Easy to consume
- Straight to the point
If your book delivers a clear transformation or solves a specific problem, people will buy it...regardless of length.
That said, there’s a business side to this too…
💡 More pages = higher printing costs
Which means your royalties can get squeezed if you're not paying attention.
PRO TIP: During formatting, you can strategically adjust things like:
- Font size
- Line spacing
- Margins
This can help reduce page count (and printing costs) while still keeping your book clean and professional.
At the end of the day, don’t focus on hitting a specific word count—focus on delivering value. That’s what actually sells books 💰