One thing I always do is keep a close eye on what other creators are doing. I watch how different Skool communities operate, what strategies people experiment with, and what seems to really move the needle. There’s always something to learn when you stay curious.
Lately I’ve been really impressed watching what is doing with her book. She’s currently writing it, but instead of keeping everything hidden away in a Word document on her computer, she’s sharing pieces of the process inside her Skool community. Her community is actually centered around the book she’s building. That means people get to see the ideas form in real time, give feedback, and feel connected to the journey before the book even launches. Now, I’m not saying everyone needs to structure their community that way. But if your book topic overlaps with your community, it can be a powerful springboard when launch time comes. Your community members already know you, trust you, and want to support you. They can become early readers, give feedback, and help you build those first reviews when the book goes live.
And here’s the other side of the equation ...your book can bring people back into your community. When someone buys your book on Amazon, you don’t get their contact information. Amazon keeps that data. But you can still guide readers toward you by placing QR codes directly inside your book that lead back to your community.
I’m actually helping format her book right now, and she’s using QR generator to place codes inside the book that drive readers straight back into her Skool community. It’s a simple but really smart way to turn readers into long-term community members. So think about it like this:
Your community can help launch your book.
And your book can help grow your community.
Two assets supporting each other.
Curious what you all think about this strategy — would you ever build your book alongside your community like Cristal is doing? 📖