Add YouTube To Your Book Strategy

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If you plan to coach around your book, starting a YouTube channel is a really smart move.

I want to share a real example that stuck with me.

A friend I met here on Skool last year, recently pivoted and went all in on YouTube. His entire strategy is simple: he posts daily videos in his niche talking about real pain points people already have and how he helps solve them. No fluff, no viral chasing.

👉Every video points directly to a booking page.

No free calls.

No sales calls.

People book paid 1:1 coaching straight from his funnel.

He’s now consistently making over $10k 🤑 a month from coaching while still working his day job. The content does the pre-selling for him, so by the time someone books, they already know why they’re there.

That’s the part I think most people miss.

Almost all of us here are entrepreneurs. Many of you already have a book, a method, or lived experience people would gladly pay for help with. YouTube works so well for coaching because it builds trust before someone ever talks to you. You’re not convincing — you’re attracting.

I’m still very much a student when it comes to YouTube myself, but even in my short experience, I’m already seeing why this platform matters.

With a micro channel of around 1,000 subscribers, I’ve had companies reach out to pay me for software video showcases that are directly related to books and publishing. That happened way earlier than I expected, and it completely shifted how I see YouTube — not as a “social platform,” but as a long-term business asset.

If you want to be more strategic about this, there are some really solid YouTube-focused Skool communities out there that teach positioning, content strategy, and monetization. I’m part of a few that are completely free and genuinely helpful.

👇I’ll drop the ones I recommend below.

The YouTube Blueprint - Big group lots of great free content here.

The Content Revenue Lab - More specifically, YouTube for people over 40

And if you’re sitting on a book and wondering how it could turn into content, clients, or coaching offers, this is one of the cleanest paths I’ve seen.

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