just uploaded a new video where I take a look at a Gracie Barra gym in San Diego and do a quick breakdown of their Instagram and website. My aim it’s to show a few small things that can create friction when someone new first finds your gym online. A lot of gym owners focus heavily on: - techniques - classes - competition results - showing the head coach as the best in the world Basically forgetting how they felt when they first started... And when a complete beginner lands on your page they’re usually asking themselves very simple questions: - Is this place for someone like me? - What do I actually do next? - Is this gym welcoming or intimidating? - Why should I choose this academy instead of another one nearby? In the video I walk through a couple of small improvements that can make a big difference when it comes to: - first impressions - beginner clarity - and converting curiosity into someone actually walking through the door... how many ideal clients have visited our site but never come into our gym? If you run a gym, help with marketing, or are just curious about how people experience a martial arts academy for the first time, I think you’ll find it interesting. I’d also be curious to hear your thoughts: - What was the first thing that made you decide to try a gym? - Was it something online, or something someone told you?

Even if you don’t want to stretch “because it takes too long” you can reduce the weight and begin to strengthen the end range of the limb. It’s a time efficient way to increase blood flow to the joint and not only does it increase strength, endurance and mobility it improves balance. This is a super fast workout, to demonstrate the concept…. But it was my Saturday arvo session 😂